Comparative Web Analysis Project: Each student will be required to carry out a comparative web analysis of 3 websites of their own choice. Students will get a chance to apply some real-world web...

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Comparative Web Analysis Project:


Each student will be required to carry out a comparative web analysis of 3 websites of their own choice. Students will get a chance to apply some real-world web analysis and development using Schneiderman’s Golden Rules. Each student will conduct the web analysis using the template provided and develop a. A template for the final report is available on Blackboard. The final report is expected to be 10-15 pages. The final report should include a very detailed methodology: what was studied, how the study was carried out, what analysis was conducted, what was learned from the analysis and how the interface can be improved. Students must make their website selections by 5pm onFriday, April 2nd
. The final usability testing project report is due by5 pmonFriday, April 16th
via Blackboard. This assignment is worth 15% of your overall semester grade.



My lectures and course materials, including, but not limited to power pointpresentations, tests, outlines, and similar materials, are protected by copyright. Iam the exclusive owner of copyright in those materials I create.



Abstract


A short, 200-word summary of what took place in this project


Description of the websites evaluated


Describe the websites that were evaluated as a part of this project. Who developed the website(s), and what is the purpose of this website? Please include screen shots of the website(s) being evaluated.


Typical Users


What would be the typical users for each of these websites? Address their age, computing experience, computing environment, and education level.


Logistics of the Usability Testing


Describe the date(s) and time(s) of the usability testing on each website. What computer platform and browser were used?


Qualitative Metrics for Website Evaluation


Using Schneiderman’s 8 Golden Rules of Interface Design, evaluate each website using the following question:


Does the website:


1.Strive for consistency


2.Cater to universal usability


3.Offer informative feedback


4.Design dialogs to yield closure


5.Prevent errors


6.Permit easy reversal of actions


7.Support internal locus of control


8.Reduce short-term memory load



Each answer needs to be detailed and should include screenshots to illustrate your point. If you use any additional sources, you MUST reference them in your document.


Usability Problems Noted


What problems did you discover? What suggestions do you have to improve each of these problems? You MUST include screen shots of existing problems, and you MUST wireframe sketches of possible improvements. Each website should have 3 suggested improvements.


Priorities


Organize and rank all of your suggested changes by: importance and time to fix. Given that the developers have a limited amount of time, which fixes should be made? Justify your answers.


What did you learn?


Address what you learned about the process of comparative web usability testing. What was surprising to you? What was unexpected?

Answered 31 days AfterMar 21, 2021

Answer To: Comparative Web Analysis Project: Each student will be required to carry out a comparative web...

Shubham answered on Mar 31 2021
136 Votes
Abstract
The infrastructure of the website is good and it can help in understanding the mental models along with the structure of the content on the site. The project describes about three websites that includes News.com.au, Commbank.com.au and Gumtree.com.au. The navigation system includes elements that emphasize the user and it can help in navigating through the site. The project describes about the way for providing the structure of the products through the site. The call of action can be in the form of a b
anner, popup box and button that can help in grabbing attention. The optimization of the website includes use of call of action and buttons that will help customers to stumble through the site and ensure that the button leads to important pages. The project describes about the goal of usability testing can help in uncovering opportunities for improving the overall experience of the user. The website includes important includes like primary navigation. The website emphasized navigation for remembering the way for viewing the organizational structure. It includes the use of icons and it can help in development of creative options with the use of bullets. In the project, learning includes use of optimization for attracting more users towards the website.
Description of the websites evaluated
News.com.au
It is a website that provides the latest knowledge about current affairs. It is widely used as an important source of news. It includes the use of telecast and it provides a live picture and sense of action (News.com.au, 2021). The new stories that are telecasted use certain sensationalized and exaggerated characters between entertainment and reality. It provides one-way communication for the establishment of credibility of news channels for ensuring the quality of news. The website has been developed by News.com.
Commbank.com.au
The website is designed for providing online banking services that will help in paying bills and transferring money. It provides a section for filling out the information and choosing a payee. The website uses a recurring automatic payment system that provides a helpful feature for making changes from month to month (Commbank.com.au, 2021). It provides the facility for accessing account history and quick ay for transactions. It provides with initiative for current business and it provides with a quick way for transferring money between accounts.
Gumtree.com.au
The website can help in increasing the sell online. It uses two drivers for driving the traffic with the use of a search engine. The website is dedicated to selling products online. It uses an automation process that includes processes of billing, inventory, and checkout along with the operational processes that can low the number of employees (Gumtree.com.au, 2021). It provides online services that allow customers for browsing for multiple merchants and finding the best price.
Typical Users
News.com.au
The internet user with powerful creation is the typical user of the website. It allows users to connect and it shows the common talk and interest about the topic. It can help in addition of views and ideas for making use of information (News.com.au, 2021). It helps people in learning about the information and provides with the offer about selling services and products.
Commbank.com.au
The user includes people that require easy service in less time. It helps people in viewing the balance of bank and it provides with the benefit for accessing the information of the bank. It has the advantage that it can offer with benefit for accessing the bank account (Commbank.com.au, 2021),). The user can help in getting better purchasing decisions by describing services.
Gumtree.com.au
The service is used by people that like online shopping. It provides with the benefit and provides with a better opportunity for the business. It can help users in finding out services and products instead of visiting the person (Gumtree.com.au, 2021). It uses a variety of online tools for deciding aspects of online business and reviewing the budget for the work. It is considered as the requirement for providing a realistic view of budget and time for managing the online aspects of the business.
Logistics of the Usability Testing
Usability testing is required for providing real people interaction with websites and it can help in building and observing the reaction and behavior. It includes the method for testing the functionality of the website and it provides an attempt for completing the task. It is required for revealing the issue and provides in-depth knowledge that can help in finding the website usability issues.
News.com.au
The usability of the website can help in easy communication and it is easy to navigate. The user can find all information and there is a low bounce rate. The website is arranged properly and it can help in increasing the traffic on the website. It can help users in understanding the usability and interface that are connected closely. It provides with high usable design for keeping fundamental techniques (Król & Zdonek, 2020). The website has clear navigation and the...
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