Context: Contemporary businesses that do not adequately or properly address the factors in their environment succumb to pressures that they cannot account for. Post examples of firms that have...

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Context: Contemporary businesses that do not adequately or properly address the factors in their environment succumb to pressures that they cannot account for. Post examples of firms that have experienced severe disruptive events, causing significant loss of revenue, or firms that have had to close entirely due to factors in their environment are common. Instructions: The business case study is a comprehensive assessment of the environmental factors that led to a prominent business to make a significant loss, or which led to its closure. You must choose the case of a high profile Australian or International business that fits this criterion. Then: • Correctly identify and analyse the specific event(s) which led to the loss/closure. Describe the environment in which the business was operating, discussing in the context of the theories and frameworks presented in this subject
MGT501_Assign2-v.1.0 Page 2 of 5• Describe the environmental factors leading to the loss by categorising these events into the elements of the business environment espoused in this subject • Accurately describe the response by the business which was unsuccessfulThe structure of the assignment should follow standard case study structure • Introduction and background information • Body of information and discussion of relevant topics • Conclusion and summary • Referencing in the APA style


Microsoft Word - MGT501-Assign3-v.1.0.docx MGT501_Assign2-v.1.0 Page 1 of 5 ASSESSMENT BRIEF Subject Code and Name MGT501 Business Environment Assessment Assignment Three – Business Case Study Individual/Group Group Length 5500 words Learning Outcomes This assessment addresses the following subject learning outcomes: a) critically evaluate the effect of the external environment on firms b) select and apply appropriate frameworks to resolve the challenges faced by firms c) analyse and synthesise industry specific factors in the context of firm decision-making processes d) Create a business case for potential growth opportunities based on analysis of external environmental factors Submission By 23:59 Friday of part one of Module 6 Weighting 40% Total Marks 40 marks Context: Contemporary businesses that do not adequately or properly address the factors in their environment succumb to pressures that they cannot account for. Post examples of firms that have experienced severe disruptive events, causing significant loss of revenue, or firms that have had to close entirely due to factors in their environment are common. Instructions: The business case study is a comprehensive assessment of the environmental factors that led to a prominent business to make a significant loss, or which led to its closure. You must choose the case of a high profile Australian or International business that fits this criterion. Then: • Correctly identify and analyse the specific event(s) which led to the loss/closure. Describe the environment in which the business was operating, discussing in the context of the theories and frameworks presented in this subject MGT501_Assign2-v.1.0 Page 2 of 5 • Describe the environmental factors leading to the loss by categorising these events into the elements of the business environment espoused in this subject • Accurately describe the response by the business which was unsuccessful The structure of the assignment should follow standard case study structure • Introduction and background information • Body of information and discussion of relevant topics • Conclusion and summary • Referencing in the APA style Submission Instructions: Submit your assignment in .docx or .pdf format only via the assessment link in Blackboard. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades. Team Member Evaluation Form Each team member should fill out a team Evaluation Form individually and confidentially and submit it in Assessment 4. You will rate each group member’s contribution to each category by providing a score of either 0,1, 2, 3 and 4 (0 for low, 4 for high). You will then total your ratings. This total rating will be used in calculating the Team work attribute mentioned in the marking rubric of Assessment 3. MGT501_Assign2-v.1.0 Page 3 of 5 Learning Rubric: Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Analysis of Environment 20% Examine the influence of the external environment on the organisation Limited understanding of the environmental factors influencing the chosen business. Neglects to subcategorise the environmental factors into the five categories of environmental influences. No references Identifies a proportion of the environmental factors influencing the chosen business; the largest influencers are named. Correctly subcategorises a majority of the factors discussed. Accesses relevant information to discuss and categorise environmental factors. Incomplete reference list. Identifies a majority of the environmental factors influencing the chosen business. Correctly subcategorises and explains all of the factors discussed. Accesses and correctly references relevant information to discuss and categorise environmental factors. Complete reference list. Correctly identifies all of the environmental factors influencing the chosen business. Correctly subcategorises and thoroughly explains all of the factors discussed. Accesses and correctly references relevant information to discuss and categorise environmental factors. Correct reference list. Not only identifies all environmental factors, provides insight and discussion on potential further environmental challenges faced by the business. Discusses the wider Australian business environment as well as the external environment of the chosen business to provide a linked picture of the complete external environment of the chosen business. Mastery of concepts and application to new situations/further learning. Comprehensive reference list with all new points cited correctly. Application of Framework 20% Identify and apply appropriate frameworks and tools to the problems and challenges faced by organisations Demonstrates no understanding of framework concepts relevant to the five external environment components. Demonstrates little understanding of strategies to respond to the external business environment by providing non-specific solutions to issues discussed in the report. Demonstrates correct and complete knowledge of strategies relevant to the business chosen, offers solutions to a range of issues presented in the case. Identifies the key issues in the external business environment and provides a correct strategy to deal with each. Identifies the key issues in the external business environment and provides a correct strategy to deal with each, as well as a thorough explanation and justification of each strategy, and a feasible method of implementation. MGT501_Assign2-v.1.0 Page 4 of 5 Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Industry Specific Decision-Making Factors 20% SLO addressed: a) Research and relate industry specific factors to the organisation decision-making Fail to discuss the Australian industry specific factors related to business Broadly mentions industry factors relevant to the external business environment Researches and discusses a range of industry factors which contribute to the external business environment. Researches and discusses a range of industry factors which contribute to the external business environment. Ties these factors in with reference to the Australian/local business environment/context. References this information to develop decision making strategies. Researches and thoroughly discusses all industry specific factors which contribute to the external business environment. Ties these factors in with reference to the Australian/local business environment/context. Uses this information to develop relevant decision making strategies. Application of Framework 15% SLO addressed: b) Apply a relevant framework to evaluate the macro and micro environmental influences on an organisation Does not address selected issues in any way. Partially addresses issues with incorrect methods. Identifies certain issues discussed in report with correct methods as discussed in course content. Identifies all relevant issues by applying known framework as discussed in course content to situation accurately. Applies known framework thoroughly to situation to correctly identify all issues which need to be addressed. Extends upon known framework to discuss novel solutions to issues at hand. Applies known framework exactly to issues discussed, refines and extends upon this framework to not only identify current environmental issues and influences, but speculates on possible external influences and environmental issues not discussed with insight. MGT501_Assign2-v.1.0 Page 5 of 5 Assessment Criteria Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Growth Opportunity 15% SLO addressed: c) Create a business case for potential growth opportunities based on analysis of external environmental factors Does not address possible future growth of business using frameworks and tools from course content, or through discussion of external environment. Provides relatively broad idea for future growth by applying concepts and discussing four areas of external environment. Provides specific strategies for potential future growth by addressing each of the four environmental factors specifically. Offers specific growth strategies for each of the four external environmental factors, as well as by addressing the broader environmental context as a whole. Offers insightful and novel strategies which address each area of the external environment comprehensively, as well as discussing the broader environmental context at length. Team Work 10% Places individual goals ahead of the group responsibility. Hinders the group process and upsets the schedule issues. Identifies team and individual goals, tasks, responsibilities and schedules Identifies team and individual goals, tasks, responsibilities and schedules. Contributes to group processes. Works together with others towards shared goals. Renegotiates responsibilities to meet needed change Supports the team in a valuable way. Facilitates team development. Renegotiates responsibilities, tasks and schedules to meet needed change Leads teams. Evaluates team’s outcomes. Implements strategies for enhancing team effectiveness
Answered Same DayNov 13, 2020MGT501Charles Sturt University

Answer To: Context: Contemporary businesses that do not adequately or properly address the factors in their...

Karan answered on Nov 24 2020
137 Votes
Business Case Study
Table of Contents
Introduction    3
Company Background    3
Body and Discussion    4
Events and its impact    4
Swot Analysis    8
Porters five force    9
PESTLE Analysis    11
Response to the company    15
Recommendation    15
Conclusion    16
References    18
Introduction
Business environment understanding is essential for every entity because it allows having an effective development of strategic values. By considering strategic options, the business can have better opportunities. It has been noticed that business environmental factors have a great impact on operational activities. Business environment joins all the encompassing of the business that affects their working and direct. This unit rotates around the examination of different segments of the business condition that prompts a change in the number one spot of the business in like way, this unit based on the discourse of the sort and clarification behind the relationship in the market (Shah et al. 2018). Further, it takes a gander at about changed associates that are associated with the affiliations and the duties of the relationship towards them. It comparable reviews about market powers like premium and supply and how they
affect the choices of the association. This unit also flings light on the point of view of progression surely understood and supply on assessing. A business condition of the association is encompassed by general factors that will be examined in this unit quickly.
In addition to this, it can be said that analysis of business conditions helps in analysing different internal and external elements that have an association with the operational activities. Changes in such factors have an impact on business performance in a diverse manner. The present study is focused on analysing environmental values that were associated with the failure of Nokia. It will make understand about the impact of environmental concern and ways that the company adopted in order to deal with environmental changes. Learning will also promote understanding respecting to Pestle analysis and its essentiality for any organisation. The key reason behind the failure of Nokia can be identified significantly by accessing environmental aspects.
Company Background
Nokia was established in the year 1865 and company was operating its business mainly from Central Finland. The company was introduced with a motive to promote industrial standards with the use of resources in an accurate manner. Nokia Corporation is the one of noticeable maker of PDAs, serving customers in 130 countries. Nokia is disengaged into four business parties: Mobile Phones, Multimedia, Enterprise Solutions, and Networks.
In addition to this, it can be said that 1980 was considered as a phase that has promoted the use of electronics goods. As same, Nokia has developed its brand image in the international market with the help of various electronics products. The company was working in three different segments of the electronic sector such as consumer goods, telecommunication and workstations. It has boosted the sales of a company by 60 percent in the year 1980 and leads business to sustainable development (Kwon & Hong, 2015). In the year 1988, the company has taken over Swedish Ericsson Group in order to present innovative working within data system division. During its peak time, Nokia was having an alliance with various electronics firms that has boosted opportunities for businesses. Later on, the company has effectively focused on the development of mobile phones in order to improve its market share. Research and development team was framed in order to bring innovation in the mobile sector so that better customer service can be offered. It has a leading business firm to launch of various mobile phones with the assistance of Symbian operating system. It has helped Nokia to create a better brand image and customer base. Such kind of development has also impacted positively on the market share of the company so that competitive advantage can be attained (Chan et al. 2018).
However, at the beginning of the 20th century, Nokia has started facing the issue of leadership crises that have negatively impacted the profit margin ration. Along with this, high consumer ratio of competition in electronics and mobile market has also influenced the performance of a company. It has created issues regarding sustainability and led to the failure of the business. Due to leadership crises, the significant decisions were delayed that has also impacted the business performance (Alibage & Weber, 2018). A technology change in terms of the electronics sector has also created diverse challenges, but due to leadership crises, the company was not able to respond properly. It has impacted the overall performance and decreased the profit margin ratio.
Body and Discussion
Events and its impact
In order to have an understanding of the factors that lead Nokia to failure in a competitive market the proper consideration of diverse events is essential. By having an evaluation of several measures in context to events on a yearly basis, the key factors can be analysed properly. It will make understand the reasons that have affected the performance of Nokia and leads business to great failure.
    Year
    Description
    2007
    In the year 2007, Apple has entered the market with a launch of I-Phone in order to attract customers towards smart-phone technology. It has been witnessed that as Nokia was also looking forward to meeting the needs of Smart-Phone market so by the end of the year 2007 the half market share was captured by Nokia, It has helped the company to sustain in the competitive market (Vuori & Huy 2016).
    2010
    It was a year where Nokia has focused on various changes in its product and they have tried to compete with Apple. It is also one of key reason that in 2010 the launch of I-Phone Killer has taken placed. However, it was a great failure for Nokia because of improper standards in terms of quality.
    2011
    It is a phase where the company has started facing issues respecting the quality of products. It has been noticed that the high-end phones of Nokia were not offering competitiveness in the market. It has also influenced the customer preferences in a diverse manner (Parker et al., 2015)
    2012
    In the year 2012, it has been witnessed that the market share of Nokia was declined to the great context that has impacted the overall performance in a diverse manner. The end of the year 2012 has recorded a decrease of 90 percent market 2value. It has a leading business firm to diverse issues.
    2013
    Due to failure the company was facing issues in terms of operations as well as financial aspects. It had lead to a decrease in brand value and impacted the overall performance of Nokia negatively. It has been noticed that in the year 2013 Microsoft has acquired Nokia in order to expand business opportunities in the diversified sector.
Figure 1: Nokia Turnover Fall
(Source: Case Study, Big brands failure, 2017)
As per the detailed analysis of business events, it can be said that Nokia was facing issues in terms of quality parameters that have impacted the overall performance. It means internal working aspects were not according to key standards and it has created issues for a business firm. In the year 2007, the company has started facing a high level of competition from brands like Sony, Apple and Samsung. Quality and innovation parameters of such business organisations were high in comparison to the Nokia. In 2007, Nokia understood the capability of touch-screens (Anchala et al. 2018). In order to compete with the I-Phone, the company immediately propelled the Nokia 7710. Amid that year, Nokia likewise propelled the mainstream N82 with a 5-megapixel camera and Xenon streak. Such kind of products has somehow helped in managing operating cost, but the profit margin ratio was declining. It was a major concern for a business firm to analyse the changes and provide launches accordingly. However, Nokia has failed to analyse the market needs that have impacted the overall outcome negatively.
Figure 2: Nokia Sales Region Wise
(Source: Technowizz, 2010)
In the year 2008, the I-Phone has become the great success of Apple that has started impacting the customer preferences towards Nokia. Along with this, competition from BlackBerry devices has also increased that has influenced the overall development in a significant manner. I-Phone was continuously creating wow factor for customers that have attracted them in a diverse manner. Other than this, I-Phone App Store has also attracted more customers that have increased the market share of Apple (Hetrick, 2014). In respect to this, Nokia has also introduced its Ovi Store in beta, but it has not benefitted the company in gaining market share. It has been noticed that long-term benefits were shifted to its competitors.
The I-Phone attestation was on the rising and none of Nokia's contraptions was as close as the I-Phone by then. Despite the high respect, people were flimsy to pay for the aggregate closed Apple experience. Contact screens were changing into an upgrade. Nokia's touch contraptions weren't making any premium yet the connection still sees how to make some profit was so far a hit to a marvellous degree working out of course exhibits like India. Nokia continued dispatching low-end a territory level phones and music phones like Nokia X6 and X3 (Cuthbertson et al. 2015). In 2010, Nokia passed on to customers the best of both touch and physical support. It continued releasing a few 'Contact and Type' phones, for instance, the C technique. This year in like way watched Nokia's shading sprinkled N8 which continued running on Symbian. It was for the present year that Stephen Elop was named as the new CEO of Nokia and the connection had started late started confronting distresses inferable from a wide affirmation of Android. Samsung had started striking the low to mid-end markets which were once overpowered by Nokia. In addition to this, it has been noticed that Nokia was not having a focus on operating system improvement. It has also negatively impacted customer preferences. It has affected the market share and performance negatively and led business to failure (Wange et al. 2016).
It has been witnessed in the year 2011 that the magic of Symbian was losing that has enhanced the opportunities for I-Phone and Android. It has impacted the working of Nokia in a different manner and created market barriers in terms of resources as well as financing. Samsung was continuously promoting the use of Android by having the launch of different products. It has created a high range of competition in the market and affected the business opportunities of Nokia in a diverse manner.
To wriggle out of the difficulty, Nokia gotten hands with Microsoft, this was similarly attempting to ricochet again into the preservationist showcase. Windows Phone was soon to replace Symbian and MeeGo on the higher side. Some mid-end Nokia phones would at present show bits of learning of Symbian changes - Belle and Anna. Regardless, sensible measures were not taken by the Nokia with a complete focus to control issues. It has influenced the overall development and created loss for the company. It was essential for the management of Nokia to react properly on such events so that measures could have been employed (Samet et al. 2016). Top level management involvement was low in all practices and research developments that have influenced the performance. Decision-making process has also been affected due to market an event that has impacted the overall working of Nokia.
Swot Analysis
    Strength
· The company was holding high market share in the international market
· Research and development team of Nokia was impressive and continually motivated to bring something new.
· Nokia was holding customer base.
    Weakness
· Ineffective leadership and slow decision-making process
· Product quality due to improper...
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