d2l.msu.edu - Media Planning - Michigan State University Google raphe Halie Sweet: Attempt 1 You are a Marketing Director for "Great Lakes" Cherry Treats, a regional company headquartered in Traverse...

d2l.msu.edu - Media Planning - Michigan State University Google raphe Halie Sweet: Attempt 1 You are a Marketing Director for "Great Lakes" Cherry Treats, a regional company headquartered in Traverse City, MI. You distribute cherry-based snack products made from Michigan cherries exclusively to seven markets that surround Lake Michigan (the markets are listed in the table below). Your competition is primarily fruit snacks and fruited baked goods - called "Fruited Snacks" in this problem. Fruited Snacks is your category. "Great Lakes" is your brand, assume that the seven markets comprise the total universe for your brand.