descriptive case study with models
Graduate Case Study Format Running head: NAME OF CASE STUDY 1 NAME OF CASE STUDY 2 Case study with questions Name of Case Study Northeastern Airlines Northeastern Airlines is a regional airline serving nine cities in the New England states as well as cities in New York, New Jersey, and Pennsylvania. While nonstop flights are available for some of the routes, connecting flights are often necessary. The network shows the cities served and profit in U.S. dollars per passenger along each of these routes. The routes from Boston- to-Providence and from Providence-to-Boston make only $9 per passenger profit after all expenses. To service these cities, Northeastern operates a fleet of sixteen 122-passenger Embraer E-195 jets. These jets, which were first introduced by Embraer in late 2004, have helped Northeastern Airlines remain profitable for a number of years. However, in recent years, the profit margins have been falling, and Northeastern is facing the prospect of downsizing their operations. Management at Northeastern Airlines has considered several options to reduce cost and increase profitability. Due to Federal Aviation Administration regulations, the company must continue to serve each of the nine cities. How they serve these cities, however, is up to the management at Northeastern. One suggestion has been made to provide fewer direct flights, which would mean that a city served by Northeastern might only have direct flights to one other city. The company plans to hire a marketing analytics consultant to determine how demand would be impacted by longer flights with more connections, and to forecast the demand along each of the routes based on a modified flight operations map. Before hiring the consultant, the company would like to first determine the most profitable (on a profit per passenger basis) way to continue serving all of the cities. Discussion Questions 1. Develop a flight operations map that still serves each of the nine cities, but maximizes the company’s profit per passenger (Hint: Find the maximal-spanning tree) 2. Comment on how the 16 jets should be assigned. Northeastern Airlines Service Area Format Introduction The introduction of the case problem is the essential first step and requires a succinct problem statement and scope problem definition with a concise summary of the critical decision issues to be addressed in the case presentation. A paragraph of no more that 100 words is adequate. Analysis The analysis of the case problem requires a thorough review of the critical elements of the case and provides a clear set of facts that on their own merit offers an in depth review of the essential issues to solve the problem statement. The analysis section should be approximately 300 words. Solution The solution section of the case study presents the recommended way to solve the problem statement and addresses the main points outlined in the analysis. The solution section is a description of the recommended problem application including details as to application and references specific to solving the problem definition. The solution section must also cite specific text materials in support of the recommended course(s) of action. No more that 300 words should be used for the solution statements. Justification The justification provides the overall reasons why the selected solution recommended course(s) of action are correct and fit the case problem. The justification section of the case sells the solution and offers reasons to implement the course of action and substantiates the methods of solving the problem statement. Justification should be in a bullet list format and be no more than 200 words. Summary The Summary is a 100 word final set of key points on the problem analysis, solution and justification of the problem scope. Case Study Summary · The case system is problem statement, analysis, solution, justification, and summary in 1,000 words with cited references from the text where needed. · Use the case study format to organize and populate each section. · Get consensus from others as to your proposed solution. · Use your own experiences and your company as a testing place. · Consult with your company or personal experts on topic application. · Be practical and creative in driving your solution and justification. · Sell your ideas with logic, evidence, and application examples. · Logically write your rationale with clear reasons on your solution. References