Marketing Thought Paper #2 You must write a 3-page paper for this topic. Your papers should be created in Microsoft Word or in a PDF. You have been tasked with developing a new health beverage that...

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Title: Developing a New Health Beverage
Contents
Idea for the Product    3
Segmentation, Targeting and Positioning Strategies    3
Value Proposition    4
Market Research to Verify Market Position    4
Technical Product Development    5
Work Cited    6
Idea for the Product
    The modern day generation of people have become quite health conscious and like to enjoy health beverages that contains natural ingredients like organic fruit juice. The modern day customers are now aware of the side effects that preservatives and other synthetic health beverage ingredients might have on their health. Therefore, it has become vital for the health beverage businesses to come up with natural health drinks containing organic and farm fresh fruit juices that do not have side effects on the health of the people who are now aware of their needs and wants when it comes to their health. Several researches and surveys done to analyze the market have highlighted the fact that customers prefer to have health beverages, which have natural ingredients.
Segmentation, Targeting and Positioning Strategies
    In order to develop the market for a new health beverage it is extremely important to focus on the segmentation, targeting and positioning strategies. It is important to determine that what kind of customers exist in the market and then determine the segment of the market. This selection should be meaningful and depends on the needs and preferences of the customers. Market segment is a broad term and therefore it is important to target a particular group of individuals who are more likely to buy the products such as health conscious teenagers, people who like to buy products with organic ingredients and other section of the market who are fitness freak (Camilleri, 2018). Positioning strategy should focus on product differentiation and the brand should come up...