Understanding customers and keywords Intent: A key component of building display and search ads for digital campaigns is understanding the broad and specific terms consumers use when they face a...

Digital marketing course in Graduate certificate


Understanding customers and keywords Intent: A key component of building display and search ads for digital campaigns is understanding the broad and specific terms consumers use when they face a problem, are looking for a solution, want further information about a brand and so on. Objective: This assessment task addresses these subject learning objectives. · Understand the frameworks and concepts of a range of digital channels in marketing strategies · Analyse digital marketing plans, their development process, and their value to the business​ Task: Develop a flower/table for both generic (broad) and focused keyword groups for a company. Think about the problem the consumer is facing, the solution they are looking for and the brands that may be already in their consideration set already when developing your keywords. Select from: · your company – www.heytrend.com.au · the focus company you selected in Assessment 1 part 1 – www.ebluegaming.com · one of the competitor companies from Assessment 1 part 1. www.vesselxr.com Format: Assignments should: · have 12-point Times New Roman font (if using  a table) · have 1" margins · contain filename: Surname_Student number_Course number_Assessment 1.