Discussion: MarketinkOur course is all about marketers creating value. One way that we discussed in class that companies do this is by mainitaing relationships with customers (see chapter 1 of your...

Last Name     2
Name:
Professor:
Course:
Date:
TITLE
Contents
Discussion    3
Work Cited    4
Discussion
    The excellent client relationship management at Apple is well-known. The company's marketing strategy is focused on giving clients a smooth and tailored experience. The Genius Bar is one of the main components of Apple's CRM program (Tien, Nguyen Hoang). Customers may get technical help and troubleshooting for their Apple goods at The Genius Bar, a support area located within Apple Stores. Customers now have a simple and convenient option to get support for their purchases, which fosters brand trust and loyalty. The Genius Bar also acts as a center for consumer interaction and education, where customers can find out...