Discussion Questions 1. Reflect on Dr. Michaels’s first impressions of these two wineries. What do these brief snippets tell you about each organization’s culture? 2. After her initial interaction...

Discussion Questions
1. Reflect on Dr. Michaels’s first impressions of these two wineries. What do these
brief snippets tell you about each organization’s culture?
2. After her initial interaction with Mr. Main, what data do you think Dr. Michaels
should gather? Why? How would you propose gathering that data?
3. What was wrong with Mr. Main’s approach to data gathering?
4. Evaluate the different data-gathering strategies Dr. Michaels used. Create an analysis
of each data set.
a. Daily Observation
b. Company Meeting
c. Employee Survey or Interview
d. Values Exercise
e. Customer Survey
5. Create a summary report and a list of recommendations for Mr. Main. How would
you define and measure the success of those recommendations?