Dissseration proposal.

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To what extent the steps or processes of global value enable success or constraints of the lingerie industry - The case of Victoria’s Secret

Table of Contents
1.    Introduction    3
1.1 Aims and Objectives    4
1.2 Background    4
1.3 Research Question    5
1.4 Significance of the Research    5
1.5 Rationale of the Research    5
1.5.1 What is the research issue?    5
1.5.2 Why is at an issue?    5
1.5.3 Why is at an issue now?    6
1.5.4 What could the research shed light upon?    6
1.6 Proposed Structure of Dissertation    6
2.    Literature Review    6
2.1 Concept of global value chain    6
2.2 Impact of globalization in lingerie industry    7
2.3 Analyses of different brand position of Victoria’s Secret    7
2.4 Business model of operation    8
2.5 Managing Logistics    9
2.6 Technique of agreement    9
2.7 Processes at operational level    9
2.8 Porter’s value chain analyses    9
3.    Methodology    10
3.1 Outline of research    10
3.2 Method of collecting data    10
3.3 Inclusion and Exclusion Criteria    11
3.4 Ethical Considerations and Research Limitations    11
4.    Anticipated findings    11
5.    Conclusion    11
References    12
Appendices    13
1. Introduction
The research will provide the overview of the underlying dynamics, the forces, and top players of the global value procedures in managing supply chain for the lingerie industry of Victoria’s Secret. The marketing, promotion, channelling and customer relationship management are processes which are given emphasis for global value success chain in the lingerie industry like Victoria’s secret. The effort of the collaborative intra-company for managing the global value processes in lingerie industry is discussed.
The research deals with the various global value processes which are the reasons for success of the lingerie business taking into account the renowned brand of Victoria’s Secret Limited Brand. The fundamental corporate strategies for managing the global value supply chain in this lingerie sector are identified. The analyses of the critical factors for the success of the global value chain in future are also given importance in the research. The research takes into consideration the global value chain strategy of Limited Brands’ Victoria’s Secret business which has high-end lingerie sector for customers all across the globe. The secret of the Limited Brands’ Victoria’s Secret business strategy, model opening, objectives for operational and the different global value supply chain strategies for making the supply chain competitive are discussed.
1.1 Aims and Objectives
The aim of the research is to understand the different procedures and strategies which are used in business for global value chain management in the lingerie industry.
The objective is to take suitable strategy to undertake innovative process development and suitable launching of lingerie products. Another objective is undertaking high promotional scope for lingerie to acquire brand recognition in global value chain management.
1.2 Background
In the development countries the concept of the global value chain and its success is analysed in the international trade. The global value chain strategy comprises of the total range of all activities which are necessary for bringing a product from its identification, through the process of designing, resource equipment and raw materials and the intermediate goods and other inputs, its marketing and distribution with support to the final customers (Quader, 2012). In particular the activities should be co – ordinated across the different geographic boundaries. The global value chain strategy involves every people and the activities which are engaged in the production of the services or the goods of the in the global supply level, distribution and the post sell activities to its targeted customers.
Global value chain strategies can be excellent for any business if it has the clearly defined objectives. The objectives should be the part of the model operating which is well aligned to the overall corporate strategy (Bahn & Cameron, 2013).
Victoria’s Secret (VS) is one of the renowned brands and has the most profitable business with the biggest revenue generated for the Limited Brands (Anon., 2012). The net sales of the lingerie sector for the most renowned VS brand is more than 10,000 million dollars in the year 2017 and has an operating income of around 1000 million dollars. The lingerie business of VS comprises of the Victoria’s Secret Stores, Victoria’s Secret Beauty and Victoria’s Secret Direct (Victoria's Secret, 2018). The Victoria’s Secret Stores mostly sells the most comfortable and stylish lingerie which includes the panties and the bras and sleepwear products. Victoria’s Secret Beauty sells varieties of beauty products both domestically in United States and globally. Victoria’s Secret Direct sells the Victoria Secret’s lingerie, sleepwear and also the brands of the third party which includes the shoes, apparel and accessories. These high-end lingerie stores are also available to access and order online and through catalogues.
1.3 Research Question
To what extent the global value processes enable success in the lingerie industry – the case of Victoria’s Secret?
1.4 Significance of the Research
The dissertation proposal will take into consideration the detailing of the proposed research, the research justification and the methodology which are to be applied in the research and suitable recommendation and conclusion for the research.
1.5 Rationale of the Research
1.5.1 What is the research issue?
The issues mentioned in the proposed research relate that, there are different procedures and techniques of global value chain strategies to make business successful or face constraints in the international market. Although there are different factors and strategies applied in the global value chain with the use of different kinds of resources and ideas, but still there is requirement to understand the exact processes of success of global value in the lingerie industry (Bahn & Cameron, 2013).
1.5.2 Why is at an issue?
The global value processes are the reasons of the success of business in the lingerie industry is the issue in the research as it would make other lesser known similar brand understand the techniques of achieving success in global business (Castellanos, 2012).
1.5.3 Why is at an issue now?
Understanding the extent of the global value processes for the success in the lingerie industry is an issue as, in recent, times globalization and demand for different kinds of lingerie brands are increasing. To meet the demand there is need to understand and apply the success processes in the lingerie business for meeting needs of customers all across the globe (Elhauge & Geradin, 2011).
1.5.4 What could the research shed light upon?
The proposed research sheds light upon the different factors and strategies along with activities included in the global value chain management of the lingerie industry of Victoria’s Secret. The root success processes can be listed and detailed one by one, which can provide detailed guide to business about how to effective manage global value chain and bring success and profit.
1.6 Proposed Structure of Dissertation
Structure of Dissertation
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