Due Date: Sunday at 11:59 pm of Unit 6 Points:100 Overview: The Board of Directors at Post...

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Due Date: Sunday at 11:59 pm of Unit 6 Points:100 Overview: The Board of Directors at Post University has asked you to develop and present an integrated marketing communication (IMC) advertising program for your major program at Post University. The presentation will be used to educate the marketing and sales team at Post on how best to promote the Post university brand. Instructions: Develop a professional PowerPoint presentation (approximately 10 content slides plus title and reference slides) which includes the following: 1. A title slide. 2. Introduction (1 slide). 3. The advertising objectives including target market and positioning strategies (2 slides). 4. The advertising budget. Choose one of the following budget methods with a rationale of why you chose that method: affordable method, percentage of sales method, competitive parity method or object and task method (2 slides). 5. Develop the advertising strategy which consists of: a) crafting a brand promise stating the value or experience the customers can expect from the company. b) creating the advertising message to reach your target audience. c) selecting advertising media, you will use to convey your brand promise and advertising message (3 slides). 6. Evaluate how you would use Google trends to evaluate the effectiveness of your advertising strategy (2 slides). 7. Conclusion and references. Requirements: 1. You must include at least 3 references to support your work. 2. Keep your slides to talking points. Put the bulk of the content in the notes section of PPT. MKT200 – Principles of Marketing Unit 6 Assignment: PowerPoint Presentation 3. Include graphics, charts and other visual aids to give a professional, engaging presentation. B

Dr. Vidhya · Accepted Answer

Branding for Post University 
Marketing Management
integrated marketing communication (IMC) advertising program
Introduction 
Branding of a particular object depends largely over how it is popularized through advertising campaign. 
The following is the step by step detailing of the development of the advertising strategy of the Post University Brand 
In fact, branding and positioning in the market depends largely upon the correct application of the promotion and sales techniques offered by the organization. Post University has established its name in the field of delivering high quality business education. The current advertising strategy is designed with a view to increase the accessibility of the university as a brand among the new students, especially targeting the international audience. 
2
Advertising Objectives 
To increase the accessibility options for the university.
To ensure that the university has its positioning among the international educational sector. 
To increase the number of students from overseas origin (especially in European and Asian context).
Asia and Europe both are in evolving phase of digital advancement. There is a great scope for Post University to access these markets and provide high quality education through online modes. What makes this process appear to be perfectly timed in terms of designing advertising objectives, as per the current trends and rising numbers of international students seeking quality platforms to nourish their management skills. 
3
Advertising Objectives Contd.
The campaign will put the pre and post graduate students seeking advanced management studies. 
The approach will be to provide detailed course descriptions as well as promoting the educational norms of the university. 
The target range of clients is kept between the pre and post graduate students who wish to enroll in courses that would help them polish their skills in business concepts. The youth which is said to be active over social media platforms will have access to the advertising campaign smoothly. They will receive the support through campaign in the sense that they will be able to see the new courses launch, details of the semester schedule as well as the cost effective courses which they can offer.

Due Date: Sunday at 11:59 pm of Unit 6 Points:100 Overview: The Board of Directors at Post University has asked you to develop and present an integrated marketing communication (IMC) advertising...

Answer To: Due Date: Sunday at 11:59 pm of Unit 6 Points:100 Overview: The Board of Directors at Post...

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