During which of the following decades did marketing research grow in importance and there was a new focus on patient satisfaction and increased efforts in generating consumer data? (Points : 5)...

1. (TCO 1) During which of the following decades did marketing research grow in
importance and there was a new focus on patient satisfaction and increased efforts in
generating consumer data? (Points : 5)
1970s
1980s
1990s
2000s
2. (TCO 2) Healthcare consumers are unique from consumers from other goods and
services in all of the following ways, except: (Points : 5)
they seldom have knowledge of the price.
they are likely to distinguish between needs and wants.
they usually require a professional referral.
they seldom are the ultimate decision makers.
3. (TCO 3) Southwest Hospital utilized the marketing staff to develop and deliver an
educational session to area physicians on the new wound therapy services available at the
hospital. This falls under which element of the promotional mix? (Points : 5)
Public relations
Sales promotion
Personal selling
Advertising
4. (TCO 4) In the _____ stage of the product life cycle, competition for the existing
customers increases as few new customers become available. (Points : 5)
introductory
growth
maturity
decline
5. (TCO 5) The personal selling function of the marketing mix: (Points : 5)
refers to any paid form of nonpersonal promotion of products, goods, or services by an
identifiable sponsor, typically through the mass media.
is a form of communication management that uses publicity and other forms of
promotion to influence consumers' feelings, opinions, or beliefs about an organization and
its offerings.
consists of the oral presentation of information through a conversation with
one or more prospective purchasers for the purpose of generating sales.
refers to any activity or material that acts as a direct inducement by offering added
value or incentive to the product or service.
6. (TCO 6) Which of the following data generation methods involves a complete count of
the persons residing in a specific place at a specific time? (Points : 5)
A census
A registration system
A survey
Synthetic data
7. (TCO 7) The U.S. population has experienced a number of significant demographic
trends that are of importance to healthcare marketers, including: (Points : 5)
population growth in the older age cohorts (55 years+).
decreasing racial and ethnic diversity.
the decline of non-traditional households.
a growing ratio of males to females.
8. (TCO 8) Which of the following is a characteristic of primary data? (Points : 5)
It is collected by the marketer.
It is owned by someone else.
It is typically free or inexpensive.
It is typically available in a timely fashion.
9. (TCO 8) In the _____ step of the marketing research process, primary and secondary
data are typically collected. (Points : 5)
define the issue
set research objectives
develop the research plan
collect data
10. (TCO 9) Steps in the strategic planning process include all of the following, except:
(Points : 5) ...