1. (TCO 1) During which of the following decades did marketing research grow in importance and there was a new focus on patient satisfaction and increased efforts in generating consumer data? (Points : 5) 1970s1980s1990s2000s2. (TCO 2) Healthcare consumers are unique from consumers from other goods and services in all of the following ways, except: (Points : 5) they seldom have knowledge of the price.they are likely to distinguish between needs and wants.they usually require a professional referral.they seldom are the ultimate decision makers.3. (TCO 3) Southwest Hospital utilized the marketing staff to develop and deliver an educational session to area physicians on the new wound therapy services available at the hospital. This falls under which element of the promotional mix? (Points : 5) Public relationsSales promotionPersonal sellingAdvertising4. (TCO 4) In the _____ stage of the product life cycle, competition for the existing customers increases as few new customers become available. (Points : 5) introductorygrowthmaturitydecline5. (TCO 5) The personal selling function of the marketing mix: (Points : 5) refers to any paid form of nonpersonal promotion of products, goods, or services by an identifiable sponsor, typically through the mass media.is a form of communication management that uses publicity and other forms of promotion to influence consumers' feelings, opinions, or beliefs about an organization and its offerings.consists of the oral presentation of information through a conversation with one or more prospective purchasers for the purpose of generating sales.refers to any activity or material that acts as a direct inducement by offering added value or incentive to the product or service.6. (TCO 6) Which of the following data generation methods involves a complete count of the persons residing in a specific place at a specific time? (Points : 5) A censusA registration systemA surveySynthetic...
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