Effective Advertising Campaign Paper [due Mon] Assignment Content Resource: Effective Advertising Campaign Grading Guide Write a 700- to 1,050-word paper in which you: Identify five recent...

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Effective Advertising Campaign Paper [due Mon]

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  1. Resource:

    Effective Advertising Campaign Grading Guide







    Writea 700- to 1,050-word paper in which you:



    • Identify five recent commercials that you have seen or watched that you believe are effective at advertising.

    • Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part. Do any of the advertisements touch on the means-end concepts?

    • Answer the following questions:

    • What market segment are the commercials targeted at (describe these target markets)?

    • Are the messages aligned with the IMC objectives?

    • Do the messages resonate with the target market?

    • Is the correct media being used to send out the messages?

    • What kind of message strategy is being used - cognitive, affective, or conative?

    • What recommendations, if any, would you make to change the message content?







    Formatyour presentation consistent with APA guidelines.







    Submit
    your assignment.




Answered 1 days AfterDec 01, 2021

Answer To: Effective Advertising Campaign Paper [due Mon] Assignment Content Resource: Effective Advertising...

Abhishek answered on Dec 03 2021
115 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                 2
MARKETING MANAGEMENT
EFFECTIVE ADVERTISING CAMPAIGN GRADING GUIDE
Table of Contents
Identifying the 5 Commercials    3
1. Adidas Originals: End Plastic Waste    4
2. Amazon Alexa: Alexa’s Body    4
3. Apple: Fumble    5
4. Grubhub: Delivery Dance    5
5. Toyota: Jessica Long’s Story    6
References    7
Identifying the 5 Commercials
(a)
YouTube, (2021) Adidas Originals: End Plastic Waste Retrieved from https://www.youtube.com/watch?v=WCC0fh-zcSY
This advertisement represents the Cognitive stage of the Hierarchy of Effects Model. They also imply on the fact that the advertisement touch on the Means end concept.
b)
YouTube, (2021) Amazon Alexa: Alexa’s Body Retrieved from https://www.youtube.com/watch?v=xxNxqveseyI
    This advertisement represents the Cognitive and the Behavioral stage of the Hierarchy of Effects Model. They do not imply on the fact that the advertisement touch on the Means end concept.
(c)
YouTube, (2021) Apple: Fumble Retrieved from https://www.youtube.com/watch?v=2zneYR-Z778
This advertisement represents the Cognitive stage of the Hierarchy of Effects Model. They also imply on the fact that the advertisement touch on the Means end concept.
(d)
YouTube, (2020) Grubhub: Delivery Dance Retrieved from https://www.youtube.com/watch?v=G-T3qKl6y-c
This advertisement represents the Cognitive stage of the Hierarchy of Effects Model. They also imply on the fact that the advertisement touch on the Means end concept.
(e)
YouTube, (2021) Toyota: Jessica Long’s Story Retrieved from https://www.youtube.com/watch?v=fqWG5_7nwyk
This advertisement represents the Affective stage of the Hierarchy of Effects Model. They do not imply on the fact that the advertisement touch on the Means end concept.
1. Adidas Originals: End Plastic Waste
Yes, the messages in the advertisement resonate perfectly with the target market.
Cognitive message strategy is being used in the advertisement as it depicts the ways that Adidas implements to reduce pollution and implement greener technologies (Hazel &...
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