FIRST ASSESSMENT DIGITAL MARKETING ANALYSIS Deadline: 6 April, 8.00 pm Value: 40% Word count: 2,000 words (+/- 10%) Format: Report Task: Conduct a research and investigate how a client utilises...

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FIRST ASSESSMENT
DIGITAL MARKETING ANALYSIS
Deadline: 6 April, 8.00 pm
Value: 40%
Word count: 2,000 words (+/- 10%)
Format: Report
Task: Conduct a research and investigate how a client utilises digital marketing campaign to thrive in
a competitive market. You are free to choose any client (EXCEPT for the following: Nike, Adidas,
Apple, Samsung, Pepsi, Coca-Cola, McDonalds, and AirBnB). However, take note that you will
produce a digital marketing strategy for the direct competitor of your chosen client in AT1.
In producing the report, you need to address the following sections:
1. Executive Summary. A brief overview of the report’s key highlights. Maximum of 300 words. This
section is excluded from the word count.
2. Brand overview. Provide a brief background about the brand - what is it, what company
promotes it, and so forth. Research your brand drawing on secondary sources of information.
This is desk research. If you are not familiar with the term, the following short piece may help:
https://www.managementstudyguide.com/desk-research.htm Note for example, the advice
on researching customers.
3. Target market. Determine the target market of the brand, providing details on the market’s
demographics, psychographics, digital media profile and so forth. Obviously, you MUST NOT
approach customers for this assignment. As digital marketers and your job is to search and
learn about your customers and their experience. To get started on the background of your
product market visit IBISWorld and locate a relevant industry report:
http://www.deakin.edu.au/library/a-z/databases?record=e1000092
4. Audit of digital media channels. Conduct an audit of the different digital media channels and
strategies deployed in promoting the brand. You can check websites, social media sites,
publications, marketing communications, and so forth.
5. Evaluation of digital media contents. An analysis of the different types of digital media
contents used in promoting the brand. You can check websites, social media sites,
publications, marketing communications, and so forth.
6. SWOT analysis.
Strength. The key strengths of the digital marketing strategy.
Weaknesses. The possible weaknesses of the digital media strategy.
Opportunities. Opportunities that may arise from a digital marketing approach.
Threats. Potential threats of a digital marketing strategy that may undermine the brand.
7. Recommendations. By building on your findings and analysis, provide recommendations in
amplifying ensuring the success of the brand through the use of a digital marketing strategy
in a competitive market.FIRST ASSESSMENT
DIGITAL MARKETING ANALYSIS
Deadline: 6 April, 8.00 pm
Value: 40%
Word count: 2,000 words (+/- 10%)
Format: Report
Task: Conduct a research and investigate how a client utilises digital marketing campaign to thrive in
a competitive market. You are free to choose any client (EXCEPT for the following: Nike, Adidas,
Apple, Samsung, Pepsi, Coca-Cola, McDonalds, and AirBnB). However, take note that you will
produce a digital marketing strategy for the direct competitor of your chosen client in AT1.
In producing the report, you need to address the following sections:
1. Executive Summary. A brief overview of the report’s key highlights. Maximum of 300 words. This
section is excluded from the word count.
2. Brand overview. Provide a brief background about the brand - what is it, what company
promotes it, and so forth. Research your brand drawing on secondary sources of information.
This is desk research. If you are not familiar with the term, the following short piece may help:
https://www.managementstudyguide.com/desk-research.htm Note for example, the advice
on researching customers.
3. Target market. Determine the target market of the brand, providing details on the market’s
demographics, psychographics, digital media profile and so forth. Obviously, you MUST NOT
approach customers for this assignment. As digital marketers and your job is to search and
learn about your customers and their experience. To get started on the background of your
product market visit IBISWorld and locate a relevant industry report:
http://www.deakin.edu.au/library/a-z/databases?record=e1000092
4. Audit of digital media channels. Conduct an audit of the different digital media channels and
strategies deployed in promoting the brand. You can check websites, social media sites,
publications, marketing communications, and so forth.
5. Evaluation of digital media contents. An analysis of the different types of digital media
contents used in promoting the brand. You can check websites, social media sites,
publications, marketing communications, and so forth.
6. SWOT analysis.
Strength. The key strengths of the digital marketing strategy.
Weaknesses. The possible weaknesses of the digital media strategy.
Opportunities. Opportunities that may arise from a digital marketing approach.
Threats. Potential threats of a digital marketing strategy that may undermine the brand.
7. Recommendations. By building on your findings and analysis, provide recommendations in
amplifying ensuring the success of the brand through the use of a digital marketing strategy
in a competitive market.POINTERS:
 Use Harvard Referencing Style.
https://www.deakin.edu.au/ data/assets/pdf_file/0012/2230401/Deakin-guide-to-
Australian-Harvard.pdf
 A minimum of 3 scholarly resources and 5 non-scholarly resources.
 Do not plagiarise!
 Use a report formatting. You should use Headings and Subheadings. If you’re not sure how to
write a report, check this link: http://www.deakin.edu.au/students/studying/study-
support/academic-skills/report-writing
 Paraphrase carefully. You must not use more than 10% of the word count for direct quotes.
 You can check the link below to generate relevant reports for your chosen brand:
 Please follow the format of the report below:
FORMAT
1. Title Page. This includes the unit title, the name of your case study, your name, student
number, and date of submission.
2. Table of contents. This details the sections of the report.
3. Executive summary. This presents the key points of the report. Have a look at this link to know
more: https://www.businesswritingblog.com/business_writing/2013/05/write-better-
executive-summaries.html
4. Body of the report.
4.1 Brand overview
4.2 Target market.
4.3 Audit of digital media channels
4.4 Evaluation of digital media contents
4.5 SWOT analysis
4.6 Recommendations
4.7 References
*Image by iGmena (CC BY-SA 4.0).POINTERS:
 Use Harvard Referencing Style.
https://www.deakin.edu.au/ data/assets/pdf_file/0012/2230401/Deakin-guide-to-
Australian-Harvard.pdf
 A minimum of 3 scholarly resources and 5 non-scholarly resources.
 Do not plagiarise!
 Use a report formatting. You should use Headings and Subheadings. If you’re not sure how to
write a report, check this link: http://www.deakin.edu.au/students/studying/study-
support/academic-skills/report-writing
 Paraphrase carefully. You must not use more than 10% of the word count for direct quotes.
 You can check the link below to generate relevant reports for your chosen brand:
 Please follow the format of the report below:
FORMAT
1. Title Page. This includes the unit title, the name of your case study, your name, student
number, and date of submission.
2. Table of contents. This details the sections of the report.
3. Executive summary. This presents the key points of the report. Have a look at this link to know
more: https://www.businesswritingblog.com/business_writing/2013/05/write-better-
executive-summaries.html
4. Body of the report.
4.1 Brand overview
4.2 Target market.
4.3 Audit of digital media channels
4.4 Evaluation of digital media contents
4.5 SWOT analysis
4.6 Recommendations
4.7 References
*Image by iGmena (CC BY-SA 4.0).
Answered Same DayApr 06, 2022

Solution

Bidusha answered on Apr 06 2022
14 Votes
DIGITAL MARKETING ANALYSIS
1. Executive Summary
Wesfarmers claims Coles Supermarkets Australia Pty Ltd, business as Coles, an Australian basic food item organization. Coles was established in 1914 by George Coles in Collingwood, Melbourne, and today has 776 areas around Australia, including some that have been re
anded as BI-LO Supermarkets. Coles utilizes north of a hundred thousand individuals and, alongside rival Woolworths, controls over 80% of the Australian market. Somewhere in the range of 1910 and 1913, George James Coles had the option to get insight in the retail business by working for his dad's organization, Coles Store.
Coles was established when G. J. Coles sent off the 'Coles Variety Store' on Smith Street in the Melbourne, Victoria neighborhood of Collingwood on April 9, 1914. Coles' fervency for food and business was provoked in 1958 when it procured 54 John Connell Dickins shops, which filled its development. In 1960, the Beilby's chain was bought in New South Wales, while 265 Matthews Thompson food stores were bought in South Australia in 1959. The primary/first staple shop opened in the Melbourne subu
of Balwyn North in 1960, close to the side of Burke and Doncaster Roads, where a modernized rendition keeps on working. Coles has authoritatively settled supermarkets in every one of Australia's primary capital metropolitan habitats beginning around 1973, and its overall shops have been assigned Coles New World with rocket iconography beginning around 1962.
This analysis contains a vivid description of the target audience, audit of digital media channels linked with Coles Group Australia, an evaluation is also conducted on the same. SWOT Analysis is also performed on the company to understand the internal environment. Recommendations are also given to match up to the weaknesses.
Table of contents
1. Executive Summary    2
2. Brand overview    4
3. Target market    4
4. Audit of digital media channels    4
5. Evaluation of digital media contents    5
6. SWOT analysis    6
6.1 Strengths    6
6.2 Weaknesses    7
6.3 Opportunities    7
6.4 Threats    7
7. Recommendations    8
8. Conclusion    9
9. References    10
2. Brand overview
The store was renamed Coles Supermarkets in 1991, and has been known as Coles starting around 1998. There was a proposition to revamp Cole's gathering following its normal buy by Wesfarmers implied in August 2007, it expressed that one of three shaped divisions would contain general shops, liquor, and solace stores. Thus, in Fe
uary 2008, UK dealer Ian McLeod was named as the Managing Director of Coles Supermarkets, which incorporates the alcohol/liquor, petroleum, and lodging businesses. McLeod was the CEO of Halfords, a UK vehicle parts and cycle shop, and has worked at supermarkets like Asda and Wal-Mart (Van Kampen and Kirkham, 2020). Coles denoted its 100th birthday cele
ation in April 2014, denoting an entire century devoted to giving most Australian families the things they need for a cheerful, solid home life at reasonable costs. GJ Coles, the store's originator, set off to reduce the expense of residing for Australian families. This thought has stayed unaltered for just about a century.
Coles deals with its providers with exceptionally complex methods, methodology, and plans, regardless of huge cases from the providers. By changing
and names and displaying promoting were new a thought, innovation, and creative mind, the corporate store acquired different marking and marketing procedures. Supermarkets are a special illustration of apparently comparable contenders with altogether unique business models. They have a ton of likenesses for a huge scope, depending on volume, cost, and client numbers to succeed, however every individual who shops realizes that Coles isn't Woolworths. Besides, these marketplaces have a steady it is made to fundamental unit from which something.
3. Target market
Coles' target consumers are Australians with an assortment of cooking propensities who are happy with the administrations given by Coles. It is vital to recall that, as well as offering things in the fields of new organic products, dairy, and different items, Coles ought to target kids and youth matured 10 to 25 years of age by giving items that address their issues and inclinations. They should likewise give redid offers on certain things that are customized to the purchaser's character.
4. Audit of digital media channels
Coles separates its customers into bunches relying upon their buying propensities. Coles fulfills the needs of shoppers all the more actually by fragmenting a major number of clients into small parts. Coles additionally separates its clients into bunches in light of segment, te
itorial, conduct, and psychographic highlights. Coles has additionally partitioned its clients into bunches relying upon their age and pay. Clients' conduct attributes toward different things are additionally evaluated to ensure that clients get the best items. Coles is a force to be reckoned with of the Australian supermarket business, with an expected 24 percent market offer and more than $38 billion in income in the past monetary year. The site gives an abundance of item data and administrations, including a famous "snap and gather" choice. Nonetheless, while seeming, by all accounts; to be holding nothing back on web based...
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