Focusing on yourself as a service customer, choose one medium or high contact service in Sydney to visit (this must be an establishment that primarily offers services and not products). In your report, identify if the selected establishment is a medium or high contact service by addressing the level of customer involvement in the production and delivery of service.
During your visit, analyse the delivery of service(s) using any two (2) of the services marketing theories and concepts listed below:
The Flower of Service model
Consumer decision making processes
Value creation and co-creation
Finally, evaluate the service quality and satisfaction resulting from your experience at the service establishment. You are expected to apply service quality and customer satisfaction models to guide your evaluation.
Your report is to be constructed in third person.
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