For this short paper, you will recommend a marketing tactic that will help a company improve its mobile presence.

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For this short paper, you will recommend a marketing tactic that will help a company improve its mobile presence.


MKT 311 Module Three Short Paper Guidelines and Rubric MKT 311 Module Three Short Paper Guidelines and Rubric For this assignment, first select a campaign. You may use the one you chose for yourjournal assignment in Module One or select a different company. Then, in your paper, answer the following questions:  What types of campaigns are used?  What types of mobile marketing channels are used in this campaign?  What platforms are used to send mobile ads?  How did the consumer become a part of the process? For example, did they download an app? Recommenda different mobile marketing tactic that would help the company improve their mobile presence. Explain the reasons why.Be sure to support your answer with additional research. Rubric Guidelines for Submission: Your short paper must be submitted as a 2- to 3-page Microsoft Word document. (The title page and reference list do not count toward the page requirements.) Use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Campaign Identification Meets “Proficient” criteria and demonstrates a sophisticated application of identifying and describingtypes of campaigns Describes the types of campaigns in detail Describes the types of campaigns, but description is cursory or inappropriate Does not describe the types of campaigns 18 Mobile Marketing Channels Meets “Proficient” criteria and demonstrates excellent depth of knowledge of mobile marketing channels Describes the types of mobile marketing channels used in the campaign Describes the types of mobile marketing channels used in the campaign, but description is cursory or inappropriate Does not describe the types of mobile marketing channels used in the campaign 18 Platforms Meets “Proficient” criteria and demonstrates excellent depth of knowledge of platforms Identifies the platforms used to send mobile ads Identifies platforms used to send mobile ads, but identified platforms are inappropriate Does not identify the platforms used to send mobile ads 18 Consumer Meets “Proficient” criteria and demonstrates excellent depth of knowledge of the consumer’s role in the process Describes the consumer’s role in the process Describes the consumer’s role in the process, but description is cursory or inappropriate Does not describe the consumer’s role in the process 18 Recommendations Meets “Proficient” criteria, and recommendations for mobile marketing tactic are substantiated with specific and relevant research Providesrecommendations for a mobile marketing tactic with sufficient detail for rationale Provides recommendations for a mobile marketing tactic, but there is a lack of sufficient detail for rationale Does not provide recommendations for a mobile marketing tactic 18 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100% MKT 311 Module Three Short Paper Guidelines and Rubric Rubric
Answered Same DaySep 26, 2022

Answer To: For this short paper, you will recommend a marketing tactic that will help a company improve its...

Parul answered on Sep 26 2022
20 Votes
Report on Mobile Marketing Plan
Report on Mobile Marketing Plan
Module Name MKT 311 SNHU

Overview of the Company
By the virtue of this assignment, I have performed extensive analysis on the Sta
ucks and its mobile marketing strategies. The primary products and services that I have utilised in this report is Expresso Drinks like coffee etc.
Strategies of Marketing: Sta
ucks strongly focuses on excellent customer service and personalisation of products. Furthermore, the marketing strategies usually comprises of reward as well as loyalty programs like star rewards where one earns the incentive like rewards, discounts and free products. Essentially, if the customers will post the rewards and services received from being the loyal customers on their social media it will help to attract other customers.
Present Mobile Marketing Presence: Company utilises the mobile marketing such that customers need to download the application on their cell phone. By the virtue of the application, they can order and also place in-app purchases. They have personalized data to customize as per the customer preference and buying behaviour.
Competition
One of the most dominating chains which is giving serious competition Sta
ucks is Dunkin Donuts. With their strategic blend to offer flavourful donuts along with hot beverages is getting very popular.
Marketing Strategy of Dunkin Donuts - They utilise the mobile marketing tactics to build loyalty and promote repeat orders. The company continuously share communication with their customers informing them about the specials, free products and discounts for the week.
Advantage: Dunkin Donut definitely leveraging strategic communications which offers them an edge over the Sta
ucks. As of...
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