Go tohttp://www.youtube.com/watch?v=u4ZoJKF_VuA (or http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en for a transcript ) and view (or read) Simon Sinek’s...

The anatomy of the human brain influences the decisions that people make throughout their lives. The architecture dictates whether or not a person will undertake a specific activity. This is why people have diverse outcomes depending on how they react to circumstances and information. The human brain is designed to work on why and how a person should accomplish anything. As a result, the structure of the human brain will impact people' decisions based on why they should make that decision.
For example this is how Apple communicates in real life. "We believe in disrupting the status quo in all we do. We believe in thinking beyond the box. We disrupt the current quo by creating attractively designed items. We design fantastic calculators that are eye-catching and simple to use. Do you want to purchase one?" Isn't it completely different? You've made the decision to buy a computer from us. I just changed the order of the material. It...