ASSIGNMENT INSTRUCTIONSAssessment Group Presentation Assessment code: 011 Academic Year: 2022/2023 Trimester: 2 Module Title: Principles and Practices of Marketing-PPM Module Code:...

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ASSIGNMENT INSTRUCTIONS Assessment Group Presentation Assessment code: 011 Academic Year: 2022/2023 Trimester: 2 Module Title: Principles and Practices of Marketing-PPM Module Code: MOD003507 Level: 5 Module Leader: Michelle Barned Weighting: 50% Time Limit: 15 minutes Assessed Learning Outcomes 1-4 Assessment date: Please refer to the deadline on the VLE ADDITIONAL INFORMATION • This is a group assignment. • No extensions are available for this assessment. • Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact the Director of Studies Team - [email protected]. See rules 6.112 – 6.141: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf • You must provide a hard copy of your PowerPoint slides at the start of your presentation. • Ensure that slide 1 includes all the group members’ names and SID numbers. • Use Harvard referencing to acknowledge the sources • Your final slide should provide the Reference List using the Harvard system. mailto:[email protected] http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf PRESENTATION TASK This is a group-based assignment that requires you work in a group of three to deliver a 15-minute presentation. Time allocation is 12 minutes for delivery of the presentation and 3 minutes to answer panel questions on your content. Select one of the companies, below. Food Retailers Hotels Aldi UK Hilton Waitrose Premier Inn Iceland Travelodge UK Assess the viability of introducing the chosen company to a different country, outside of the UK, where they do not currently operate, using the SOSTAC framework. Although each element of SOSTAC will be presented separately, they should be clearly linked to give a comprehensive overview of the plan. Each of you will lead on one of the three tasks, below. Task one (Student one). Time allowed: four minutes. Present the following SOSTAC elements: Situational analysis based on the macro environment of your chosen country Objectives Task two (Student two). Time allowed: four minutes. Present the following SOSTAC elements: Strategy Tactics- focussing on Place, Price, Product/ service and Promotion, incorporating one or more of the following approaches • Standardisation • Adaptation • Glocal Task three (Student three). Time allowed: four minutes. Present the following SOSTAC elements: Action Control Finally; you will conclude the presentation by justifying why the country represents a viable target for this project. (80 marks) Individual task completion: Content, structure and presentation style. (20 marks) Group: Team dynamics, quality of content, and visuals. Total 100 marks. ASSESSMENT CRITERIA • Clear understanding of SOSTAC as a planning framework, which includes the three taught marketing options (Standardise, Adapt and Glocal), that support SOSTAC’s situational analysis. • Knowledge of relevant literature that would permit an understanding of effective marketing solutions. • Strategies and tactical plans that are supported by a sound information base. • The ability to use creative marketing skills and knowledge in a practical and applied situation. • Work that demonstrates intellectual originality and imagination. • Clear and engaging presentation style and delivery. • Evidence of effective team work. • Clear and consistent formatting. • Referencing, of material by the presentation group. READING REQUIREMENT Your work must be fully supported with references (cited in the Harvard style). You must use all of the following: • Kotler, P., Keller, K. L. & Chernev, A., 2022. Marketing Management. 16th ed. New Jersey: Pearson Education. • Andrews, J., and Shimp, T., 2017. Advertising, Promotion, and other Aspects of Integrated Marketing Communications. 10th edition. South West- Cengage Learning. • Hollensen,S., 2020. Global Marketing. 8th edition, Harlow: Pearson • At least three other academic sources (e.g. publications/ journals). ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING STANDARDS: LEVEL 5 Level 5 reflects continuing development from Level 4. At this level students are not fully autonomous but are able to take responsibility for their own learning with some direction. Students are expected to locate an increasingly detailed theoretical knowledge of the discipline within a more general intellectual context, and to demonstrate this through forms of expression which go beyond the merely descriptive or imitative. Students are expected to demonstrate analytical competence in terms both of problem identification and resolution, and to develop their skill sets as required. Mark Bands Outcome Characteristics of Student Achievement by Marking Band for ARU’s Generic Learning Outcomes (Academic Regulations, Section 2) Knowledge & Understanding Intellectual (thinking), Practical, Affective and Transferable Skills 90- 100% Achieves module outcome(s) Exceptional information base exploring and analysing the discipline, its theory and ethical issues with extraordinary originality and autonomy. With some additional effort, work may be considered for internal publication Exceptional management of learning resources, with a higher degree of autonomy/ exploration that clearly exceeds the brief. Exceptional structure/accurate expression. Demonstrates intellectual originality and imagination. Exceptional team/practical/professional skills. With some additional effort, work may be considered for internal publication 80- 89% Outstanding information base exploring and analysing the discipline, its theory and ethical issues with clear originality and autonomy Outstanding management of learning resources, with a degree of autonomy/exploration that clearly exceeds the brief. An exemplar of structured/accurate expression. Demonstrates intellectual originality and imagination. Outstanding team/practical/professional skills 70- 79% Excellent knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy Excellent management of learning resources, with a degree of autonomy/exploration that may exceed the brief. Structured/accurate expression. Excellent academic/ intellectual skills and team/practical/professional skills 60- 69% Good knowledge base; explores and analyses the discipline, its theory and ethical issues with some originality, detail and autonomy Good management of learning with consistent self-direction. Structured and mainly accurate expression. Good academic/intellectual skills and team/practical/ professional skills 50- 59% Sound knowledge base that begins to explore and analyse the theory and ethical issues of the discipline Sound use of learning resources. Acceptable structure/accuracy in expression. Sound level of academic/intellectual skills, going beyond description at times. Sound team/practical/professional skills. Inconsistent self-direction 40- 49% A marginal pass in module outcome(s) Adequate knowledge base with some omissions and/or lack of theory of discipline and its ethical dimension Adequate use of learning resources with little self-direction. Some input to teamwork. Some difficulties with academic/intellectual skills. Largely imitative and descriptive. Some difficulty with structure and accuracy in expression, but developing practical/professional skills 30- 39% A marginal fail in module outcome(s). Satisfies default qualifying mark Limited knowledge base; limited understanding of discipline and its ethical dimension Limited use of learning resources, working towards self- direction. General difficulty with structure and accuracy in expression. Limited academic/ intellectual skills. Still mainly imitative and descriptive. Team/practical/ professional skills that are not yet secure 20- 29% Fails to achieve module outcome(s) Qualifying mark not satisfied. Little evidence of an information base. Little evidence of understanding of discipline and its ethical dimension Little evidence of use of learning resources. No self- direction, with little evidence of contribution to teamwork. Little evidence of academic/intellectual skills and significant difficulties with structure/expression. Very imitative and descriptive. Little evidence of practical/professional skills 10- 19% Deficient information base. Deficient understanding of discipline and its ethical dimension Deficient use of learning resources. No attempt at self- direction with inadequate contribution to teamwork. Deficient academic/intellectual skills and major difficulty with structure/expression. Wholly imitative and descriptive. Deficient practical/professional skills 1- 9% No evidence of any information base. No understanding of discipline and its ethical dimension No evidence of use of learning resources of understanding of self-direction with no evidence of contribution to teamwork. No evidence academic/ intellectual skills and incoherent structure/ expression. No evidence of practical/professional skills 0% Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student fails to address the assignment brief (eg: answers the wrong question) and/or related learning outcomes ASSIGNMENT INSTRUCTIONS Assessment Coursework Assessment code: 010 Academic Year: 2022/23 Trimester: 2 Module Title: Principles and Practices of Marketing- PPM Module Code: MOD003507 Level: 5 Module Leader: Michelle Barned Weighting: 50% Word Limit: 3000 This excludes bibliography and other items listed in rule 6.75 of the Academic Regulations: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf Assessed Learning Outcomes 1- 3 Submission Deadline: This assignment must be received by no later than 14:00 on Click here to enter a date. WRITING YOUR ASSIGNMENT: · This assignment must be completed individually. · You must use the Harvard referencing system. · Your work must indicate the number of words you have used. Written assignments must not exceed the specified maximum number of words. When a written assignment is marked, the excessive use of words beyond the word limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded for the piece of work (regulation 6.74). · Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. · Write your student ID number at the top of every page. · Where the assignment comprises more than one task, all tasks must be submitted in a single document. · You must number all pages. SUBMITTING YOUR ASSIGNMENT: In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline - will be accepted and marked. However, the element of the module’s assessment to which the work contributes will be capped with a maximum mark of 40%. Work cannot be submitted if the period of 5 working days after the deadline has passed (unless there is an approved extension). Failure to submit within the relevant period will mean that you have failed the assessment. Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Director of Studies Team. Please contact [email protected]. A request must normally be received and agreed by the Director of Studies Team in writing at least 24 hours prior to the deadline. See rules 6.64-6.73: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact the Director of Studies Team - [email protected]. See rules 6.112 – 6.141: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf ASSIGNMENT QUESTION Choose one of the following companies: Food Retailers Hotels Aldi UK Hilton Waitrose Premier Inn Iceland Travelodge UK If you choose any other company you will be graded 0. Use a portfolio approach (visuals and written commentary) to demonstrate how four of the seven marketing mix elements the company has used in the UK since 2019 reflect how it divides the market (Segmentation), who it is seeking to serve (Targeting), and how it wants to be perceived by the target market segment (Positioning). (40 marks) Take pictures or use screen shots to evidence your findings. MAKE SURE THAT ANY SCREENSHOTS ARE WITHIN THE LAST THREE YEARS OR YOU WILL LOSE MARKS. ALSO ENSURE THEY ARE ONLY UK BASED. · Write about the Segmentation bases the company uses, the parts of the segment they are Targeting and their probable Positioning. · Research any four of the marketing mix elements (P’s) that are visible to the public and consider how they are used to reinforce/ underpin the company’s STP. Choose four that you will write about and support with visual evidence. · Submissions that put the P’s in a table were not as strong as others so this format is not recommended. · Here are some questions you can ask yourself under each of the marketing mix categorises and remember to focus on four: · Promotional Mix and Activity. This will likely be the most visible marketing mix element, and it is advised you include it in your assessment. Remember this is the only marketing mix tool with its own sub group. You only need to include the ones you think are most important to the company, NOT ALL TEN. · Advertising (where and how do they advertise? what are the messages/