Describe and analyse the tourist accommodation options in terms of quality, quantity, value for money in relation to perceived competitor destinations and the mixture offerings in relation to profile of the tourists who visit the destination.
This assignment asks students to assess the relationship between the destination management /marketing organisation and the three key sectors of tourism (transport, accommodation and attractions.) To what extent, if any, is there a collaborative relationship between the DMO and the sectors. Are there any conflicts between them and if so what effect does this have on tourism? To what extent is the destination and the transport, accommodation and attraction business within it committed to sustainability, Does the regulatory environment in the destination support, restrict or hamper tourism development in the transport, accommodation and attraction sectors?
In your analysis each group needs to establish the extent to which transport accommodation and attractions meet or exceed the carrying capacity for the demographic mix of domestic and international tourists.
In this assignment, each group needs to establish the core and secondary attractions of your chosen destination. You need to determine the extent to which the mix of accommodation is appropriate for the tourists the destination seeks to attracts. Abu Dhabi learned this hard way in 2009-10 when they only offered 5 star hotels for which there was minimal demand during the Global Financial Crisis. To what extent does the transport infrastructure meet the needs of tourists.
1. Analysing the state of attractions and transport and accommodation infrastructure in the destination.
2. Assessing the relationship between destination management and the attraction, transport and accommodation sectors
3. Assessing the measures that attractions, transport and accommodation sectors have taken and are currently taking to match tourism demand with supply.
4. Conducting an analysis of the measures taken to address any shortcomings
5. Outlining a set of measures which could be taken to address the problems
6. Identifying and analysing a set of possible outlooks for the future.