In the retail coffee industry, with many mom-and-pop coffee stores and retail coffee shows, the number of competitors in the industry is high. In such a case, most coffee houses use beans and other...

In the retail coffee industry, with many mom-and-pop coffee stores and retail coffee shows, the number of competitors in the industry is high. In such a case, most coffee houses use beans and other ingredients to create different blends of coffee. Many suppliers provide the beans required by these firms. Moreover, there is not a significant difference in the quality of the product from different suppliers. In addition, with many suppliers offering similar commodity-type products, the switching costs for the focal firms would below. Referring to the second part of the above scenario, all of the mentioned factors combined will result in ____________. * high threat of new entrants to the industry high bargaining power of the suppliers low threat of new entrants to the industry low bargaining power of the suppliers