Answer To: it is an assignment with limit is 1000 words excluding graphs and figures.
Bhaumik answered on Jan 07 2024
Assessment 2
Assignment 1
Question 1:
Introduction
Established in 2005 in Western Sydney, Portable Electronics is a well-known technology retailer that offers a diverse range of products, including smartphones, laptops, tablets, smartwatches, and gaming consoles. Over the years, the company has noticed fluctuations in the sales of specific laptop brands. In response, the CEO, Emily Wooldridge, decided to strategize and analyse market dynamics.
To conduct a comprehensive analysis, Emily collaborated with her newly recruited graduate trainee, Adam. Together, they gathered nationwide sales data for the top 10 laptop brands for the years 2019 and 2021, aiming to understand how the market shares of different brands have evolved.
Data
Sales data for the top 10 laptop brands in 2019 and 2021 are available in the file Electronics_Sales.xlsx. Adam ensured consistency by focusing on the same top 10 laptop brands, excluding certain brands affected by market shifts.
(a) Identify the type of data Adam collected for various laptop brands (1 mark).
The data collected by Adam for various laptop brands represents quantitative data, specifically discrete numerical data. The numbers provided in the "Number of units sold" column indicate the count of units sold for each laptop brand in both 2019 and 2021. This data type is quantitative because it involves numerical measurements and allows for mathematical operations, such as calculating totals, averages, and percentages.
(b) Comment on the total sales of laptops in 2019 and 2021(1 mark).
To comment on the total sales of laptops in 2019 and 2021, you can sum up the "Number of units sold" for all the laptop brands in each respective year:
Let's calculate the total sales for each year:
Total Sales in 2019:
Total Sales 2019 = 256,000 + 272,000 + 128,000 + 320,000 + 192,000 + 208,000 + 64,000 + 64,000 + 32,000 + 64,000
Total Sales in 2021:
Total Sales 2021= 225,874 + 273,427 + 166,434 + 380,420 + 142,657 + 237,762 + 59,441 + 47,552 + 59,441 + 106,993
Now, let's compute these values:
Total Sales2019 = 1,782,000
Total Sales2021 = 1,708,481
The total sales of laptops in 2019 were 1,782,000 units, while in 2021, the total sales were 1,708,481 units. Therefore, there was a decrease in total laptop sales from 2019 to 2021.
(c) Present the sales of the top 10 laptop brands in 2019 and 2021 using a relevant chart. Offer a concise comparison of brand-specific sales changes between 2019 and 2021 (max 150 words) (2 marks).
(d) Utilize a suitable chart to illustrate the market share of the top 10 laptop brands in 2019. Discuss notable market leaders (1 mark).
(e) Considering the market shares presented in part (d), advise Emily on the top 5 laptop brands based on the 2019 market share (1 mark).
Based on the market shares presented in part (d), the top 5 laptop brands in 2019 can be identified by looking at the size of their respective segments in the pie chart. The brands with the largest portions of the pie chart have higher market shares. Therefore, the top 5 laptop brands based on the 2019 market share are:
1. Apple: Apple had the largest market share, as evident from its significant portion of the pie chart.
2. HP (Hewlett-Packard): HP also had a substantial...