In this blog assignment, select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand....

Running Head: Ethical and Legal Issues                         1
Ethical and legal issues                                     2
ETHICAL AND LEGAL ISSUES
Table of Contents
Brand and ethical issues    3
Impact on consumers    3
Implications and Solution    4
References    5
Brand and ethical issues
Amazon generates enormous income in the United Kingdom while paying relatively little corporate tax. By channelling funds via its holding company in the infamous tax haven of Luxembourg, it does this. The Seattle Times published an article in June 2018 detailing the mistreatment of some of Amazon's Chinese employees. Additionally, in April 2018, a list of the riskiest places to work in the US included Amazon's warehouses, according to Chamorro-Premuzic, Polli& Dattner (2019).
It was discovered in August 2018 that Amazon has a policy regarding materials including silk, merino wool, angora, and fur. Despite the fact that the creation of these products includes the exploitation and slaughter of animals, they did not forbid their sale. As a result, Amazon dropped to the bottom of the Animal Rights category by a whole point.
By paying employees in the form of shares, which is a...