In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.Compile a 15-slide PowerPoint market strategy...

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In this project, you will take on the role of an entrepreneur developing a marketing strategy for a new product to be introduced into a new market.


Compile a 15-slide PowerPoint market strategy presentation directed at employees in your new start-up company. The presentation should address the following questions:



  • What is thehole in the market?

  • What value are you creating with this product?

  • Who is the target market?

  • What are your greatest risks and who are your closest competitors?

  • How would you differentiate your product to compete with these competitors?

  • Which of Michael Porter’s strategies, covered in Unit 2, will you use to market this product?

  • Why did you select this specific strategy, and why is it the most suitable one?


The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides.


Submitting your assignment in APA format means, at a minimum, you will need the following:

Answered 1 days AfterApr 10, 2023

Answer To: In this project, you will take on the role of an entrepreneur developing a marketing strategy for a...

Dipali answered on Apr 11 2023
20 Votes
Slide 1
entrepreneur developing a marketing strategy for a new product to be introduced into a new market
1
Introduction
Executive Summary: Eco-Clean is a start-up company that produces and sells eco-friendly cleaning products.
Our marketing strategy includes product differentiation, targeted marketing campaigns, and a commitment to sustainability.
Our goal is to capture
market share in the growing eco-friendly cleaning products industry.
A brand-new startup firm called Eco-Clean makes and sells green cleaning supplies. Our marketing strategy is to set our goods apart from those of our rivals, reach our target market through focused advertising campaigns, and highlight our dedication to sustainability. We are certain that our plan will allow us to take a sizable chunk of the expanding market for eco-friendly cleaning supplies.
2
Market Overview
Market Overview: The global eco-friendly cleaning products market is expected to grow at a CAGR of 5.1% from 2021 to 2028.
The increasing awareness of the benefits of using eco-friendly products and the rising demand for chemical-free cleaning products are driving the growth of this market.
The North American market is the largest market for eco-friendly cleaning products, followed by Europe and Asia Pacific.
With rising demand for cleaning products without chemicals, the market for eco-friendly goods is expanding significantly. We concentrate on the North American market since it is the largest market for environmentally friendly cleaning supplies. By focusing on this area, we want to take a sizable chunk of this expanding market.
3
The Problem
The Problem: Traditional cleaning products contain harmful chemicals that are harmful to the environment and human health.
These chemicals are not biodegradable and can cause long-term damage to ecosystems.
The demand for eco-friendly cleaning products is increasing as consumers become more aware of the environmental and health risks associated with traditional cleaning products.
Traditional cleaning supplies include hazardous chemicals that can be dangerous to both human health and the environment. The demand for eco-friendly cleaning products is rising as people become more aware of the dangers of toxic chemicals. By providing cleaning solutions that are safe for the environment and people's health, we want to solve this issue.
4
The Solution
The Solution: Eco-Clean offers a line of eco-friendly cleaning products that are made from natural, biodegradable ingredients.
Our products are free from harmful chemicals and are safe for use around children and pets.
Our commitment to sustainability means that our products are packaged in recyclable and biodegradable materials.
Natural, biodegradable components are used to create the Eco-Clean range of environmentally friendly cleaning solutions. Our goods are packed in recyclable and biodegradable materials and are safe to use around kids and pets. Our attention to sustainability distinguishes us from our rivals and emphasises our commitment to creating eco-friendly cleaning solutions.
5
Value Proposition
Value Proposition: Eco-Clean offers eco-friendly cleaning products that are safe, effective, and sustainable.
Our products are made from natural, biodegradable ingredients that are safe for use around children and pets.
Our commitment to sustainability means that our products are packaged in recyclable and biodegradable materials.
Our value proposition is centred on providing customers with eco-friendly cleaning products that are reliable, efficient, and sustainable. Our goods are packed in recyclable and biodegradable materials and are comprised of natural, biodegradable chemicals that are safe to use around kids and pets.
6
Target Market
Target Market: Our target...
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