Instructions You have been asked to read the short account of the US airlines industry (available on MySCU) and prepare a 2,500 word report that addresses the following: Conduct a competitive forces...

Instructions You have been asked to read the short account of the US airlines industry (available on MySCU) and prepare a 2,500 word report that addresses the following: Conduct a competitive forces analysis of the U.S. airline industry. What does this analysis tell you about the causes of low profitability in this industry? The economic performance of the airline industry seems to be very cyclical. Why do you think this is the case? Given your analysis, what strategies do you think an airline should adopt in order to improve its chances of being persistently profitable? Your report must be structured as follows: Introduction (3 marks) The US airline industry: An overview (5 marks) A competitive forces analysis of the industry (10 marks) Economic performance (5 marks) Identifying strategies for airline profitability (5 marks) Discussion (5 marks) Conclusion (2 marks) Five (5) additional marks will be allocated to English expression and grammar. note: q1) you have to show pestle , five forces of porter and swot analysis. q2) economic performance: of the air industry of US. talk about high and low demand, lease the airlines, etc. q3) cost leadership: