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Strategic Data Collection Methods        2
STRATEGIC DATA COLLECTION METHODS
Table of Contents
Overview of the Problem    3
Evaluation of Research Methodologies    3

Chosen Methodology    4
Evaluation of Data Collection Techniques    4
Chosen Data Collection Technique    5
Data Evaluation and HR Strategy    5
References    6
Overview of the Problem
The identified problem within the A to Z Apps organization is a decline in employee morale and engagement, leading to increased turnover rates. Employees have expressed dissatisfaction with the current work environment, citing issues such as lack of recognition, poor communication, and limited professional development opportunities. Addressing this problem is crucial for improving organizational performance and retaining valuable talent.
Evaluation of Research Methodologies
Quantitative research methodology is characterized by its ability to provide numerical data suitable for statistical analysis, enabling researchers to draw generalizable conclusions. This approach relies on structured surveys or experiments to collect data efficiently from a large sample size. However, a notable weakness lies in its potential lack of depth, as it may not fully capture the nuances of employee experiences. The reliance on predefined variables and closed-ended questions can limit the exploration of subjective aspects and specific contextual details (Alam, 2021).
Qualitative research methodology excels in capturing rich and detailed insights into phenomena, exploring the subjective experiences of participants. This approach often involves...