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Case Study Report and Creative This assignment is worth 30% of your final grade. Overview By completing this task students will be able to: 1. Analyse a piece of advertising media advertising in relation to communication theory. Explicitly state which methods of communication are being used and why. 2. Determine which social, political and cultural forces that come into play. 3. Determine which methods of rhetoric are being used to persuade customers to purchase the product or service. 4. Once you have determined the theories and methods that are being used, create a magazine print advertisement that uses the same methods. 5. In your case study, compare the two different pieces of creative media and explain how your advertisement uses the same communication theory, use of persuasion (rhetoric) or social, political and cultural forces as the one you initially examined. 6. In your case study report, be able to employ correct spelling and grammar when presenting a report. 7. Use correct APA referencing styles. Task 1. You are to critically examine a piece of advertising media and analyse it to determine which theory of communication can be identified (e.g. The Shannon-Weaver Theory of communication). 2. You are to examine the social, political and cultural forces that come into play with regards to the advertisement. 3. In the report you will research the theory of communication and research the social, political and cultural forces and use of rhetoric discuss how they apply to this piece of advertising media. 4. You will then create a magazine (print) advertisement (print resolution please) that uses the same communication theory, social, political and cultural forces and use of persuasion (rhetoric).You may use Photoshop, Illustrator, hand drawings etc. to create this work. This may be for any product or service with the C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o exception of political parties or religious organisations. It may even be for the same product or service as you examined in the first part of this assignment. What is important is that you create the material yourself. This might be your photograph, graphic, typography, etc. You may even do a detailed pencil sketch. You may not use anything downloaded from the Internet, or that is not your own work. 5. You will discuss how this piece conforms to the theories you have examined, and why. You will also discuss any points of difference that may be due to the different media channels employed. State any differences, and why it differs (for example, you may examine a TV commercial, which uses a very different communication channel to a magazine advertisement, and hence refers to a different theory on communication.) Ensure that you include your creative in your case study report. 6. You will ensure your report has a conclusion - summarizing your findings. 7. Your Case Study Report will include academic references in Harvard APA style. 8. You may include images with correct captions. (e.g. Figure 1. Audi banner advertisement). If you use images, you will refer to them in your Case Study Report and use a cross reference in text. 9. You may include additional material as an appendix, if required. Learning Outcomes 2 . Apply contemporary communication theories to their digital communication design 3. Apply an understanding of political, cultural social and economic forces that influence communication 4. Apply rhetoric and persuasion techniques to assist their communication design advertising and create marketing collateral 5. Use theory to choose the most effective medium to communicate given the content and audience C o m m u n ic a tio n D e s ig n T h e o ry A s s ig n m e n t T w o