Kantanka Limited is a family-owned automobile manufacturer with origin in Agona Swedru in the Central Region of Ghana. Kantanka Limited manufactures and sells saloon cars, trucks, SUVs, and trailers with related accessories. The Company is the current market leader, but is considering outsourcing their automobile production to increase margins. A large scale outsourcing move would be a first for the industry, and the Company wants to know if this is a worthwhile proposition. There are two options being explored: (i) full outsourcing an automobile manufacturing plant in China; (ii) outsourcing final production in Ivory Coast with parts provided from China.
You are free to use relevant diagrams/frameworks/figures in supporting your answers to the questions below
a. What could be the problem(s) justifying the outsourcing decision?
b. Should the Company outsource their automobile production and why?
c. Which outsourcing option is the optimal choice? Your response should engage with the criteria for evaluating the options and how the final decision is made.
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