Marketing can be defined with two words:InterestedandInteresting. Your assignment is to develop a product in which a group of people will beINTERESTEDand to offer it to them in an INTERESTINGway.
Before classes begins think of at least 3 ways you could improve a manufactured product that you use.Do not include food, drinks, vitamins, chemicals (such as lotion, perfumes, etc.) This will be your new product.
(You must write in full sentences)
a.Create a Company. Give it a name.
b.Give the new product a name
c.Write a description of thecurrentproduct (its main features)
d.Write a description of thisnew product(its main features, or benefits).
e.State how this new product differs from your CURRENT product (compare features and benefits)(points of difference).
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