Marketing's Top Ten Acronyms 71101., c Below is a random and scattered list of concepts. Your task is to organize andatenof themin reverse order — yes, Prof. A is a fan of Letterman) so that your...

Marketing's Top Ten Acronyms
71101., c
Below is a random and scattered list of concepts. Your task is to organize andatenof themin reverse order — yes, Prof. A is a fan of Letterman) so that your number one is the concept/idea/issue that you feel is most important. Most important to business? Sure. Most important to the field of marketing? Sure. Most important to the world? To humankind? Yes. In other words, you may use any criteria you wish. It will probably take a short paragraph to explain each concept and tell me why you placed it in the position you did. Also, you must have at least one original concept in your list. You can just make up an acronym? Yes, it's marketing, you can do whatever you want! More than one? Sure. Be as creative as you like. This is marketing — if you are not having fun, you are not doing it right!
10
BE -(br d equity) PD new oduct eel, pment) CLV (customer lifetime value) The/nlue Equation V B/P ACVOT) break even) PA (pion er advantage) CERTS (envi onmental analysis') 4-0-I\ - The 413%s C WOT \..._ Site PL (p t lifecycle) STP (segmentation, targeting, positioning) Pr motional ix d personality) VAS and lifestyle segmentation) Th 5 s Cu t's, co., co etitors, coll grators, context (cultural & industrial) relationship CRM ,(custSmer mgmnt/mktg)