Mini Case
When people feel like they have more money than time, certain services flourish. Imagine setting up a butler service called Jeeves. Jeeves would see to all the logistics details in your life that consume more time than you wish to give them. Jeeves wall take care of your information needs, from making doctors' appointments or playdates for the kids, to stylist appointments for you, to helping you do banking, paying bills, and even coordinating and evaluating your investments, if you wish. If you were stinkin' rich, you'd also have a chef and a driver. While strictly speaking, these domains fall outside the usual butler responsibilities, in the Jeeves service, the butlers fill in with whatever household and related duties the customer wishes to be done, and a payment package is chosen accordingly. Thus, your Jeeves can drive your kids to school and pick up groceries to have a 7 p.m. dinner ready for the family, if those are the addons you desire (and for which you're willing to pay
Each mini case solution must follow the following formatting guidelines:
Three sections consisting of 1) ProblemIdentification 2) QuantitativeReasoningand Analysis3) Recommendations
Problem Identification
Identify the major problems found in the case. Ensure that you distinguish between causes and symptoms. Causes may include changing customer preferences, increased competition, etc. Symptoms include declining revenues, loss of brand equity, increased customer churn, etc.
Please support your problem identification by relevant case facts along with the associated theory and concepts.
Quantitative Reasoningand Analysis
Conduct research to identify data (e.g., obtain data in the form of trends, statistics, ratings, etc. from the library and other sources) that can be utilized to provide additional insight into the case.
Draw appropriate conclusions based on the quantitative analysis of data, while recognizing the limits of this analysis.
Discussion and Recommendation
Identify and recommend a solution to the major problem in the case (there is likely to be more than one solution).
Briefly outline your solution and evaluate it in terms of its pros and cons.
Always ensure that your recommendations are supported by statistical evidence and provide spreadsheets as necessary.
Appendix and References
Please include any tables or figures that are not included but are referenced in your report.
Make sure all references are cited correctly