MKT101A - Marketing FundamentalsAssessment Marketing Report IndividualLength 2000 words (+/-...

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MKT101A	- Marketing	FundamentalsAssessment Marketing	Report IndividualLength 2000	words	(+/- 10%)Learning	Outcomes	Addresseda) Describe	the	marketing conceptb) Outline	and	apply	the	elements	of	the marketing	process.c) Identify	and	explain	the	macro	and	micro	 environmental	factors	impacting	the	marketing	of	a	 business	or industry.d) Demonstrate	an	ability	to	incorporate	new	trends	to	 solve	marketing	problems	and	apply	communication	 skills.Microsoft Word - MKT101A Assessment 2 brief.docx MKT101A	Assessment	1	Brief	20191111	 Page	1	of	8	 	 	   ASSESSMENT	2	BRIEF	 Subject	Code	and	Title	 MKT101A	-	Marketing	Fundamentals	 Assessment	 Marketing	Report	 Individual/Group	 Individual	 Length	 2000	words	(+/-	10%)	 Learning	Outcomes	Addressed	 a) Describe	the	marketing	concept	 b) Outline	and	apply	the	elements	of	the	 marketing	process.	 c) Identify	and	explain	the	macro	and	micro	 environmental	factors	impacting	the	marketing	of	a	 business	or	industry.	 d) Demonstrate	an	ability	to	incorporate	new	trends	to	 solve	marketing	problems	and	apply	communication	 skills.	 Submission	 By	11:55pm	AEST/AEDT	Sunday	of	Module	5.2	(Week	 10)		 For	intensive	class:	By	11:55pm	AEST/AEDT	Sunday	of	 Module	5.2	(Week	5)		 	 Weighting	 45%	 Total	Marks	 100	marks	     Context	 	 Following	from	the	Assessment	1	brief	you	need	to	develop	a	marketing	report	for	the	same	 client.	The	focus	of	this	marketing	report	is	to	review	and	analyse	your	client’s	marketing	 strategies.	This	includes	identifying	a	target	market,	creating	a	positioning	statement	as	well	 as	a	marketing	mix	analysis.	Then	utilising	the	information	gained	from	the	Assessment	1	 situational	analysis,	combined	with	applying	the	marketing	principles	you	have	learned	in	 the	subject,	develop	a	concise	outline	of	marketing	strategy	recommendations	to	assist	your	 client	in	growing	the	business.	 MKT101A	Assessment	1	Brief	20191111	 Page	2	of	8	 	 	 	 Instructions:	 Develop	a	marketing	report	based	on	the	following	sections:	 	 a. Cover	Page	including:	 	 § Business	name	 § Student	Identifier	(name	and	number)	 § Subject	code	and	name	 § Date	of	submission	 § Facilitator	name	 	 b. Table	of	contents	 	 c. Brief	introduction	 	 d. Target	Market	Profile.	Develop	a	target	market	profile	applying	at	least	2	(two)	 variables	for	each	of	the	following	segmentation	elements:	demographic,	 geographic,	psychographic	and	behavioural	elements.	Note:	Your	business	may	 target	more	than	one	market	and	if	so,	focus	on	what	you	think	is	the	largest	target	 market.	 	 e. Positioning	Statement.	Develop	a	positioning	statement	for	the	client	highlighting	 the	values	and	benefits	offered	by	the	brand	to	consumers.	This	may	be	derived	 from	evaluating	the	client’s	website	and	marketing	communications	in	order	to	 complete	the	“Moore	positioning	statement”	(template	below):	 	 For:	(target	customers)	 Who	must:	(solve	a	specific	problem	or	fulfil	a	need)	 Our	product	is	a:	(describe	product	or	solution)	 That	provides:	(key	breakthrough	benefit	which	solves	the	problem	and/or	a	 reason	to	believe)	 Unlike:	(reference	direct	competitors)	 Our	product	/solution	offers:	(describe	the	key	point	of	competitive	 differentiation)	 	 f. Analysis	of	the	Current	Marketing	Mix.	Analyse	the	variables	that	include	 applications	of:	 	 i. Product	strategy:	 § Identification/suggestion	of	the	three	levels	of	product  § Product	classification  § Identification/suggestion	of	the	product	portfolio	(width,	depth	and	lines)  MKT101A	Assessment	1	Brief	20191111	 Page	3	of	8	 	 	 ii. Pricing	strategies	 § Application/suggestion	of	at	least	2	(two)	relevant	pricing	strategies	that	 may	be	used	by	the	business	and	associated	terminologies/concepts.  iii. Placement	 § Identification/suggestion	of	at	least	1	(one)	marketing/distribution	 channel	strategy	used	and	apply	associated	terminologies/concepts.  iv. Promotions	 § Identification	and	description	of	at	least	three	(3)	promotional	tools	 used	by	the	business	including	relevant	application	of	associated	 terminologies	/concepts.  	 g. Recommendations.	Identify	at	least	4	(four)	marketing	recommendations	based	on	 the	situational	analysis	and	applying	key	concepts	and	marketing	principles	covered	 in	the	modules.	These	recommendations	should	relate	to	any/or	all	of	the	elements	 of	the	marketing	mix	(Product,	Price,	Place,	Promotion).	You	may	also	include	 discussion	of	the	targeting,	positioning	and	branding	if	changes	are	recommended.	 	 h. References	 	 § A	minimum	of	4	credible	and	reliable	sources	should	be	used	in	your	research	 § As	this	is	a	report,	appropriate	headings	and	sub-headings	should	be	used	in	 your	writing	 § The	reference	list	must	be	compiled	using	APA	7th	ed.	 § Please	refer	to	the	marking	rubric	at	the	end	of	this	brief	for	grading	details	 MKT101A	Assessment	1	Brief	20191111	 Page	4	of	8	 	 	 Submission	guidelines	 	 • This	assessment	must	be	compiled	in	report	format.	 • An	executive	summary	is	NOT	required.	 • Use	suitable	headings	and	subheadings	for	the	information	presented,	and	page	 numbers	should	appear	on	each	page	of	the	document	–	ideally	in	either	the	 header	or	footer.	 • All	assessments	are	to	be	submitted	to	the	learning	portal.	All	work	must	be	word-	 processed,	spell-checked,	grammatically	acceptable,	and	professional	in	 appearance.	 • The	assessment	submission	should	include	the	Similarity	Report	from	Turnitin.	 • Assessments	should	not	be	written	from	a	1st	person	context,	but	rather	from	the	 3rd	person	perspective.	That	is,	“I,	we,	my,	our”	are	not	acceptable.	 • All	claims	and	recommendations	are	to	be	supported	by	suitable	and	relevant	 marketing	and/or	theoretical	principles	and	their	relevant	references.	 • The	report	should	include	a	correctly	constructed	Reference	List	and	 accompanying	in-text	citations	as	per	University	guidelines	(APA	6th	ed.	 referencing	style).	Please	see	the	Academic	Skills	page	in	the	learning	portal	for	 information	on	referencing	in	APA	7th	ed.	 • The	use	of	any	combination	of	narrative,	point	form,	diagrams,	graphs	or	charts	 including	presenting	the	information	in	table	form	is	permitted	–	particularly	if	 these	devices	reduce	the	wordiness	and	increase	the	"readability"	of	the	 submission	 MKT101A	Assessment	2	Brief	20191111	 Page	5	of	8	 	 	 	 Learning	Rubrics	-	Assessment	2:	Marketing	Report	 	 	 Assessment	 Attributes	 Fail	(Unacceptable)	 (0-49)	 Pass	 (Functional)	 (50-64)	 Credit	 (Proficient)	 (65-74)	 Distinction	 (Advanced)	 (75-84)	 High	Distinction	 (Exceptional)	 (85-100)	 Segmentation	and	 Target	market	 	 Identified	consumer	 buyer	characteristics	 utilising	 demographics,	 geographic,	 psychographics	and	 behavioural	 variables.	 	 15%	 Segmentation	variables	 are	unclear	and	 demographic,	geographic,	 psychographic	and	 behavioural	 characteristics	not	 identified	 	 	 Target	market	has	not	 been	identified	 Some	segmentation	 variables	identified.	 Demographic,	 geographic,	 psychographic	and	 behavioural	 segmentation	variables	 included	with	some	 adjustments	required.	 	 Target	market	profile	has	 been	identified	for	the	 business	but	is	weak	and	 lacks	depth	 An	adequate	number	of	 segmentation	variables	 identified.	Good	 selection	of	 demographic,	 geographic,	 psychographic	and	 behavioural	variables.	 	 An	acceptable	target	 market	profile	identified	 for	the	business.	 Very	good	selection	of	 demographic,	 geographic,	 psychographic	and	 behavioural	variables.	 Relevant	and	reliable	 sources	used	to	support	 the	identification	of	 segment(s).	 	 Very	good	target	 market	profile	identified	 for	the	business.	 Excellent	selection	of	 demographic,	geographic,	 psychographic	and	 behavioural	variables.	 Relevant	and	reliable	 sources	used	to	support	 the	identification	of	 segment(s).	 	 Excellent	 target	market	 profile	identified	for	the	 business.	 Positioning	 	 Identification	of	a	 positioning	 statement.	 	 15%	 Positioning	statement	not	 clearly	identified.	 Positioning	statement	 included	some	relevant	 values	and	benefits.	 Good	positioning	 statement	including	 relevant	values	and	 benefits.	 Very	good	positioning	 statement	including	 relevant	values	and	 benefits.	 Excellent	positioning	 statement	including	 relevant	values	and	 benefits.	 Marketing	Mix	 	 Identified	 marketing	mix	 variables	including	 Three	levels	of	products	 not	clearly	identified.	 	 Product	portfolio	did	not	 Three	levels	of	products	 identified	with	some	 improvements	required.	 	 Product	portfolio	 Good	identification	and	 explanation	of	three	 levels	of	products.	 	 Good	description	of	 Very	good	identification	 and	explanation	of	 three	levels	of	products	 and	the	product	 portfolio.	 Excellent	identification	and	 explanation	of	three	levels	 of	products	and	the	 product	portfolio.	 	 	 MKT101A	Assessment	2	Brief	20191111	 Page	6	of	8	 	 	   relevant	product,	 price,	place	and	 promotional	 strategies.	   30%	 provide	enough	 information.	   Pricing	strategies	not	 clearly	applied/	 suggested.	Lack	of	 terminologies	and	 concepts.	 included	basic	 information.	   Pricing	strategies	 applied/suggested	with	 adjustments	required.	 product	portfolio.	     Good	application	of	 pricing	strategies.	 Very	good	description	 of	product	portfolio.	   Very	good	application	of	 pricing	strategies.	       Very	good	application	of	 place	/	distribution	 strategies.	   Promotional	strategies	 identified	with	a	very	 good	level	of	detail	 provided	through	good	 level	of	research	and	 clear	linkage	with	the	 target	market	showed.	   Very	good	referencing	 of	marketing	concepts	 and	terminologies	used	 to	support	the	 discussion.	 Excellent	description	of	 product	portfolio.	   Excellent	application	of	 pricing	strategies.	       Excellent	application	of	 place	/distribution	 strategies.	   Promotional	strategies	 identified	with	excellent	 detail	provided	through	 robust	research	and	 referencing	and	clear	 linkage	with	the	target	 market	showed.	   Excellent	referencing	and	 engagement	of	marketing	 concepts	and	terminologies	 used	to	support	the	 discussion.	   Marketing/distribution	 channel	strategy	not	 correctly	identified.	 Marketing/distribution	 channel	strategy	correctly	 identified.	 Marketing/distribution	 channel	strategy	 correctly	identified.	   Promotional	strategies	 were	not	identified	 and/or	did	not	provide	 relevant	information	and	 linkage	with	the	target	 market.	 Promotional	strategies	 basically	identified/	 suggested.	Some	 relevant	information	and	 linkage	with	the	target	 market	provided.	 Good	promotional	 strategies	identified/	 suggested.	Good	level	 of	details	provided	 through	research	and	 clear	linkage	with	the	 target	market	showed.	  No	or	very	weak	 referenced	marketing	 concepts	and	 terminologies	used	to	 support	the	discussion.	 Lack	of	referenced	 marketing	concepts	and	 terminologies	used	to	 support	the	discussion.	   Good	referencing	of	 marketing	concepts	and	 terminologies	used	to	 support	the	discussion.	 Recommendations	     30%	 Recommendations	not	 included	and/or	 information	is	not	 relevant	to	client	 and/or	target	 audience.	 At	least	four	(4)	 recommendations	 identified	and	included	 some	level	of	 information	 At	least	four	(4)	 recommendations	 identified.	Good	level	 of	information	 provided	to	explain	 the	 recommendations	 More	than	four	(4)	 recommendations	 identified.	Very	good	 level	of	information	 provided	to	explain	 the	 recommendations.	 More	than	four	(4)	 recommendations	 identified.	   Sophisticated	level	of	 information	provided	to	 explain	the	 MKT101A	Assessment	2	Brief	20191111	 Page	7	of	8	 	 	       Some	examples	 provided.	 recommendations	 supported	by	excellent	 examples.	 Some	relevance	to	 client	and/or	target	 audience	presented.	 Clear	and	relevant	 information	provided	 showing	linkage	with	 the	client	and/or	 target	audience.	 Very	good	 information	and	 research	 provided	showing	 linkage	with	the	 client	and/or	 target	audience.	   Excellent	information	and	 high	level	of	research	 provided	showing	linkage	 with	the	client	and/or	 target	audience.	   Good	support	with	 application	of	 marketing	principles	 Very	good	support	of	 recommendations	using	 application	of	marketing	 principles	and	 references.	 Excellent	support	of	 recommendations	using	 sophisticated	application	of	 marketing	principles	and	 references.	 Quality	and	 accuracy	of	 referencing	and	 communication	 skills	 Less	than	4	credible	and	 research	sources	used.	 At	least	4	limited	quality	 and	credible	research	 sources	used.	 At	least	4	quality	and	 credible	research	 sources	used.	 More	than	4	high	 quality	and	credible	 research	sources	used.	 Excellent	engagement	of	 more	than	4	wide	variety	 of	quality	and	credible	 research	sources.	   10%	 Some	mistakes	with	in-	 text	citations	and	the	 reference	list.	 Some	mistakes	with	 in-	 text	 citations	 and	 the	 reference	list.	 Limited	mistakes	with	 in-text	citations	and	the	 reference	list.	 Very	few	mistakes	with	 in-text	citations	and	 the	reference	list.	 No	mistakes	with	in-text	 citations	and	the	 reference	list.	   Information	is	difficult	to	 understand	for	the	 audience.	   No	logical/clear	 structure	and	spelling	 and	grammatical	errors	 throughout.	 Information	is	not	always	 clear	and	logical	to	 understand	for	the	 audience	and	lacks	clear	 structure.	   Some	spelling	and	 grammatical	errors	 Information	is	mostly	 clear	and	logical	to	 understand	for	the	 audience.	   A	clear	structure	and	 few	spelling	and	 grammatical	errors	 Information	is	clear	and	 logical	to	understand	 for	the	audience	and	 well	supported	by	 evidence.	   Very	minor	spelling	 and	grammatical	 Information	is	logical	and	 persuasive.	Relevant	 concepts	and	theories	 applied.	 Very	strongly	supported	by	 evidence.	   Free	of	spelling	and	 MKT101A	Assessment	2	Brief	20191111	 Page	8	of	8	 	 	      No	headings,	 subheadings,	and	other	 submission	guidelines	 not	followed.	 throughout.	   Limited	headings,	 subheadings,	and/or	 some	submission	 guidelines	require	 adjustments.	 throughout.	   Headings	and	 subheadings	and	 other	assessment	 requirements	are	 consistent	with	 submission	guidelines.	 errors	throughout.	   Headings,	 subheadings	and	 other	submission	 guidelines	are	 consistent	with	 submission	guidelines.	 grammatical	errors	 throughout.	   Headings,	subheadings	 and	other	submission	 guidelines	are	consistent	 with	submission	 guidelines.	 	   06/11/2020 Laureate International Universities https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_94449_1&content_id=_9215959_1&mode=reset 1/5 MODULE 3MODULE 3 Segmentation, Target Marketing, Positioning and Branding Introduction: This topic introduces the more complex fundamentals of marketing i.e. the types of market and customers. The process of Segmentation, Targeting and Positioning (STP) is discussed in detail to provide a comprehensive framework from which new marketing opportunities may be explored. Market-oriented �rms appreciate that markets are complex and highly competitive. Consumers' ever-changing habits create new opportunities and trends that may be seized upon by organisations. After careful analysis, some �rms may come to the conclusion that certain markets are more attractive than others. This would lead these �rms to focus their e�orts to creating product and service o�erings that would appeal to these markets. Positioning is the last step in the STP process. Through positioning, organisations are able to imprint a speci�c meaning into consumers’ mind. Positioning can be expressed through a statement including 4 critical components: Target Audience, Product Category, Points of Di�erence and Reasons to Believe. This module explores how appropriate selection of target markets is essential for companies to comprehend customer’s speci�c characteristics and how they in�uence product o�erings, pricing strategies, promotional campaigns and choices of distribution. For instance, Net�ix constantly 06/11/2020 Laureate International Universities https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_94449_1&content_id=_9215959_1&mode=reset 2/5 screens its customer base to understand their preferences, suggestions for movies and series obtained through its online platforms, collection of data to analyse its consumers’ behaviours, lifestyles, price sensitivity, online behaviours and so forth. Essential Resources: Pride, W., Ferrell, O., Lukas, B., Schembri, S., Niininen, O., & Casidy, R. (2017). Marketing principles (3rd ed.). South Melbourne, VIC: Cengage. Retrieved from https://ebookcentral-proquest- com.ezproxy.laureate.net.au/lib/think/detail.action?docID=5474380 Please read chapter 6, pages 199-242. This reading explores markets and market segmentation. It starts exploring what a ‘market’ is and its respective requirements. It discusses market segmentation in both consumers and business markets. Then, it shows the steps to select the appropriate target market, and lastly it discusses the positioning strategies and respective components required to help companies to build their brand images into consumers’ mind. Please read chapter 8, pages 293-329. This chapter explores di�erent types of brands, branding strategies, and how it can become a powerful tool for businesses. It discusses the name selection, brand policies, brand extensions, co-branding, brand licensing, and how companies can protect their brands. West, K. (2016, November). Eight things to think about to master modern segmentation best practice. Retrieved from https://www.marketingmag.com.au/hubs-c/8-things- segmentation-best-practice-karena-west/ In this reading, Karena West discusses how to identify the right approach to segmentation for companies’ objectives. This could help you to address the requirements for assessment 2. https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/detail.action?docID=5474380 https://www.marketingmag.com.au/hubs-c/8-things-segmentation-best-practice-karena-west/ 06/11/2020 Laureate International Universities https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_94449_1&content_id=_9215959_1&mode=reset 3/5 Vodafone. (2016, November 8). Vodafone My Flex Prepay [Video File]. Retrieved from https://www.youtube.com/watch?v=cTEgKHfnjuU This ad from Vodafone promotes the bene�ts of its ‘My Flex Prepay’ plan by using several cues such as price sensitivity, consumption patterns and lifestyle. Can you spot them? Module 3.1 facilitated presentation Optional Resources: Breakenridge, D. (2017, October 27). Marketing Foundations: Competitive Market Analysis [Video �le]. Retrieved from https://www.linkedin.com/learning/marketing-foundations- competitive-market-analysis/what-is-a-competitive-analysis? u=56744473 This is a course explaining the bene�ts of competitive analysis by delving into how to assess competitors, including an understanding of their strengths and weaknesses, competitors market, products and other factors to create competitive advantage. Boyd, D. (2015, April 3). Branding Foundations [Video �le]. Retrieved from https://www.linkedin.com/learning/branding- foundations/what-is-a-brand?u=56744473 These videos explain how to de�ne and position a brand and communicate the brand e�ectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels, to customers. Drew Boyd, a marketing expert with over https://www.youtube.com/watch?v=cTEgKHfnjuU https://laureate-au.blackboard.com/bbcswebdav/pid-9215977-dt-content-rid-35801956_1/institution/Business%20and%20Hospitality%20Faculty/Bachelor%20of%20Business/_Marketing/MKT101A%20Marketing%20Fundamentals/3.%20Resources/Module%203/MKT101A_Module%203.1.pdf https://www.linkedin.com/learning/marketing-foundations-competitive-market-analysis/what-is-a-competitive-analysis?u=56744473 https://www.linkedin.com/learning/branding-foundations/what-is-a-brand?u=56744473 06/11/2020 Laureate International Universities https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_94449_1&content_id=_9215959_1&mode=reset 4/5 three decades of experience, explains how to measure brand performance in categories such as authenticity, relevance, di�erentiation, consistency, presence, and understanding. Learning Activity: Collaborative learning activity: Buyer Persona Segmentation and target are important activities in marketing as they assist marketers and companies to identify potential buyers for their products/services. In this activity, you are required to create a buyer persona for a company of your choice and share it in the discussion forum for this activity in Blackboard. A buyer persona is a description of an individual from a speci�c segment and assists marketers to create marketing strategies whether it is a new promotion or pricing strategy. To complete this activity, use any buyer persona template available in the internet as long as it includes: Name, picture of the buyer, DOB, profession and income of the buyer; Bio of the buyer; Brand preferences; Communication channels utilised; Aspirations, lifestyle; Any additional factor that you �nd relevant to the brand of your choice. Here are some websites to assist you: https://optinmonster.com/how-to-create-a-concrete-buyer- persona-with-templates-examples/ https://www.hubspot.com/make-my-persona https://xtensio.com/user-persona/ https://optinmonster.com/how-to-create-a-concrete-buyer-persona-with-templates-examples/ https://www.hubspot.com/make-my-persona https://xtensio.com/user-persona/ 06/11/2020 Laureate International Universities https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_94449_1&content_id=_9215959_1&mode=reset 5/5 https://blog.�lestage.io/e�ective-buyer-persona-template-free- download/ http://www.digitalmarketer.com/blog/customer-avatar- worksheet/ Post your buyer persona in the discussion forum to get feedback from your peers as this will assist you in Stage 2 of your marketing plan. If you are studying online, select at least one persona from your peers’ posts and analyse to see if it clearly describes the buyer and if there would be any additional variable that should be added. If you are studying face-to-face, provide the same feedback but directly to your fellow student during a discussion organised by your learning facilitator. This activity is due by 11:55 pm AEST/AEDT Sunday of module 3.1 (week 5).   To participate in the Discussion Forum, click

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Marketing Report for Aussie Broadband
Marketing Report for Aussie Broadband
Assignment 2
Contents
Aussie Broadband	1
Target Market Profile	1
Positioning Statement	1
Analysis of the Current Marketing Mix	2
Product Strategy of Aussie Broadband	2
Price Strategy of Aussie Broadband	3
Distribution Strategy of Aussie Broadband	3
Promotional Strategy of Aussie Broadband	4
People	4
Physical Evidence	5
Implementation Strategies	5
Recommendation	6
References	7
Aussie Broadband 
It is an Australian company specialising in the Telecommunication provider (ISP) that offers internet connection, mobile as well as various other telephone related services. The company is exclusively owned and based in Australia established in Victoria, Morwell as other branches are located in Lynbrook, Darwin and Warrnambool while remote staff are fragmented all across the country. Aussie broadband is one of the dominant players in the Australian market as well as have largest employee base in Latrobe Valley area Aussie (Broadband maintains top position in ISP satisfaction ratings., 2020). This company was founded by Phillip Britt and John Reisinger established in the year 2008 after the amalgamation of Westvic Broadband Pty Ltd and Wideband Ptv Ltd. Essentially the main focus is offering NBN internet connections. Perhaps, the first Telecommunication company beyond the Big Four in order to commission the infrastructure to more than 120 points of interconnect (POIs) all across the country covering all the cities and states.
Target Market Profile 
Target Market Profile of Aussie Broadband is upper middle class and premium class customers. The primary intent behind this targeting on particular profile of customers since organisation offer services to audience that value time as well as have high paying capacity (Acutt, 2015).
Positioning Statement
As a concept Positioning in marketing was first explained by Jack Trout. It can be denied as the process by the virtue of which the marketers establish impression in the mind of the customers.  As the market evolves from providing offerings that are voice-driven to data-led services. Positioning statement is to become most preferred network for smartphone users (Advameg, 2017).
· For - Premium, upper and middle class of society
· Perceived to be inspirational and a lifestyle brand
· Aussie decided to become the brand that is closely associated with excellence in services, networks, innovations and offerings
Analysis of the Current Marketing Mix
Marketing Mix of Aussie Broadband analyses the organisation which highlights 4Ps - Product, Price, Place, Promotion as well as illustrates it’s the marketing strategy. As of 2020, there are many marketing strategies like service and product marketing, innovation, customer experience which has fuelled the growth of the organisation. Aussie have established its marketing strategies such that it helps the organisation to attain its business objectives. One of the widely used framework to explain the strategies is 4Ps which is explained in this report (Andreea & Cătălin, 2014).
Product Strategy of Aussie Broadband
The plan to provide its services and mix in Aussie's marketing strategy can be elaborated as below. Aussie Broadband offers broad spectrum of services in the telecom area. 
· Mobile Services - Aussie provides both data and voice services to its clients and customers. Presently, Aussie has dominated largest client base in Australia covering more than 350 million. Aussie was primary service provider to offer 4G services in the country (Asseir, 2015). Moreover, the organisation offers numerous low-cost plans for data and voice services. Aussie mobile services can be categorized into 
· Prepaid Services - These packages include offers like recharge, roaming, blackberry, family and handset 
· Post-paid Services - These services include ease of payment after user have used the offered services like bill payment, roaming packs and various other special offers
· Miscellaneous service that includes various other value-added services - MMS, SMS, caller tunes, Aussie Live 2G, 3G, 4G internet, voice mail, DND services etc
· Services in Telemedia - Aussie offers broadband services in more than 70 cities in Australia. Some services like broadband connection of internet, portable dongles, home internet services as well as routers for 4G and 3G (Baker,

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