MKT310 CONSUMER BEHAVIOR This paper is an essay, which will summarize your experiences and your personal development/growththroughout the quarter in this course.Your paper should begin with the...

Running Head: CONSUMER BEHAVIOUR         1
CONSUMER BEHAVIOUR         4
CONSUMER BEHAVIOR
Table of Contents
The Importance of Consumer Behavior Research    3
Different Aspects Relevant to Consumer Behavior    3
Impact of Individual Traits of People on How They Respond to Different Types of Marketing    3
Insight Developed About Myself as a Consumer    4
Direct Connections    5
Top Five Things Marketers Need to Gather About Consumer Data for Marketing    5
References    6
The Importance of Consumer Behavior Research
I found after a thorough observation of my course that the research of consumer behavior is playing a significant role to understand the present trend of the market. However, consumer behavior research is an important element for the marketing management of any organization or business as it helps them to understand the current demand and trends of market (Nuttavuthisit & Thogersen, 2017). I found that it plays an important role in management and pricing strategy of a business as well. Consumer behavior research is an essential part of marketing as it provides the entire element that strategic management can be build up to enhance the success of a business.
Different Aspects Relevant to Consumer Behavior
After a learning assessment of my course, I found that there are several aspects such as psychology and communication is existing to understand and demonstrate specific consumer behavior. It has been found that the purchasing behavior of customers is often dependent on psychological factors such as motivation, belief system and perception customers. However, it is relevant to strategic management as these factors influence customers to approach their purchasing behavior (Sailer, Hense, Mayr & Mandl, 2017).
On the other hand, communication is one of the other factors that is directly associated with the strategic management to determine customer behavior. When customers are introduced, more information about the product they are looking for then they can come to...