Mybus company has 2000 customers in the 3 cities all combine Clermont Ferrand, Nancy, Limoges. The make profit from their M-ticketing. They have presented a project.
PART1:
How to multiply by 10 or 20 the penetration rate in each of their m-Ticket public transit system in the 3 cities Clermont Ferrand, Nancy, Limoges ?
They need concrete and detailed ideas.
Present examples of operations that they could set up.
PART 2:
Budgets: what could be implemented on a network like clermont ferrand with € 1000 ?
What could they set up on a network like clermont ferrand with € 5000 ?
Note: This is a real company and the ideas must be realistic.
MyBus - ESC Project - 2020_01_15 presentation Entrepreneurship Project - ESC 2020/01/15 What is MyBus? Timetable M-Ticket Route Planner Real Time Community sharing function Timetable M-Ticket What is MyBus? Route planner Real Time What is MyBus? Community sharing function What is MyBus? - 29/02/19 6 How to multiply by 10 or 20 our penetration rate in each of our m-Ticket public transit system? The challenge: The communication Kit Currently in place: Pack content COMMUNICATION KIT Facebook Template Brochures Flyers Advertising posters Street-marketing Tickets Facebook Template COMMUNICATION KIT Public transit system’s logotype Municipality logotype Public transit system’s name A Picture of the municipality Public transit system’s logotype Template FB KIT COMMUNICATION Logo réseau Logo agglomération Nom réseau Logo réseau Photo agglomération Brochures COMMUNICATION KIT Introduce the 5 main functionalities of MyBus Tutorial brochure COMMUNICATION KIT Présentation texts + contact information Public transit system’s Logotype Municipality logotype Public transit system’s URL on the MyBus website Introduce the use of the app Tutorial brochure COMMUNICATION KIT Flyer COMMUNICATION KIT Municipality contacts Municipality and Public transit system’s logotypes Public transit system’s Name Public transit system’s Logotype Drivers & Controllers Poster COMMUNICATION KIT Bus shelters Posters COMMUNICATION KIT Public transit s ystem’s logotype Municipality logotype Municipality name Public transit system’s name A picture of the municipality Street-Marketing Tickets COMMUNICATION KIT Redirection to the installation of MyBus App Street-Marketing Tickets COMMUNICATION KIT Redirection to the installation of MyBus App - 29/02/19 25 Other communication tools used - Mailing - App notifications - Cinema advertising - Radio advertising - Various marketing operations (Black Friday, Sales, Mobility week…) - Street-marketing (flyers distribution, presence on the public transit system) - Advertising in specialized press - Présence on Business to Business Trade shows - Online prize competition Other communication tools used Le dépositaire digital de vos transports en commun. Nous déployons sans frais une solution d’information voyageur et de m-Ticketing universelle, intéropérable et multimodale. mybus.io -
[email protected] * Pas de mauvaise surprise, notre rémunération est uniquement basée sur la vente de titres de transport sur smartphone. Distribué Avec 230 réseaux en information voyageur, dont déjà 30 sont équipés en m-Ticketing, MyBus est l’application mobile N°1 en France. Les services MyBus sont édités par Monkey Factory, une start-up française, indépendante, acteur reconnu de l’open-data. Et si nous facilitions l’accès aux transports en commun ? … Nous partageons la même ambition alors ! * Cinema advertising Other communication tools used
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