One of the most important criteria for effective international negotiation is cross-cultural understanding. You are the marketing manager of a Caribbean company interested in entering the...

One of the most important criteria for effective international negotiation is cross-cultural understanding. You are the marketing manager of a Caribbean company interested in entering the international market.

a)     Explain the importance of cross-cultural knowledge in negotiating within a global economy.

 b)    List three (3) challenges you may encounter from insufficient market research.