Overview: For this first milestone, which is due in Module Three, you will describe each of the two firms you have selected for your final project, including their management and strategic objectives....

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Overview: For this first milestone, which is due in Module Three, you will describe each of the two firms you have selected for your final project, including their management and strategic objectives. Your evaluation of the firms will include an analysis of the cash flow management practices of each company for the last three fiscal years—including cash, accounts receivables, accounts payables, fixed assets, and inventory.
Prompt: First, use AnnualReports.com to access the following financial reports for each of your selected firms for the previous three fiscal years: the profit and loss statement, the balance sheet statement, and the sources and uses of funds statement. This information can also be retrieved from each corporation’s official website.
In a 2- to 3-page paper, discuss the cash flow management practices of each company for the last three fiscal years, including cash, accounts receivables, accounts payables, fixed assets, and inventory.
As you retrieve this information, consider both companies’ financial ratios, including activity ratios, debt ratios, and profitability and market ratios. Also, consider what you, as a financial manager, would have done differently or suggested as improvements.
Specifically, the following critical elements must be included:
I. Background: Describe both of the firms and their management, including their strategic objectives. Provide sufficient detail to support the rest of your analysis. III. Evaluation of the Firms A. Analyze both companies’ cash flow management practices for the last three fiscal years, including cash, accounts receivables, accounts payable, fixed assets, and inventory. Cite specific examples and figures to illustrate. B. Analyze both companies’ working capital cash flow management practices, including cash, accounts receivables, accounts payables, fixed assets, and inventory. Cite specific examples and figures to illustrate.
Use companies ADIDAS and NIKE
Answered Same DayFeb 23, 2020

Answer To : Overview: For this first milestone, which is due in Module Three, you will describe each of the two...

Aarti J answered on Feb 25 2020
72 Votes
Analysis – ADIDAS and NIKE
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RUNNING HEAD: ANALYSIS – ADIDAS AND NIKE    1
Company overview
Nike and Adidas are one of the biggest designer, marketer and distributors of athletic footwear, apparel, ac
cessories and other sports equipment. Nike provides wide range of footwear like Running, training, hiking, walking, wrestling and other outdoor activities. Nike sells its products under various
ands like Nike, Jordan, Hurley and Converse. (Nike, 2017). The products are sold at the company owned or the factory owned outlets.
Adidas sells its products under three major
ands which includes Adidas, Adidas golf and Reebok.
Management and strategic objective
    The corporate mission of Nike is “To be the world’s leading sports and fitness company” (Nike 2016). Nike has a string geographical presence with the diversified customer base which helps the company to generate high revenues. The company also has a strong emphasis on innovation which has helped the company to attain a strong competitive edge. The company believes in research, design and development as the major efforts which has helped the company to succeed in the market. The company has a strong emphasis on partnership with its stakeholders so as to produce the best possible products. The company is able to achieve the competitive edge by having a powerful portfolio with a emphasis on innovation.
    Adidas considers all their work rooted to sports. The company’s mission is “To be the best sports company in the world”. To achieve the mission the company emphasize on innovation to have the authentic sports
ands, investing in the high potential market, having a flexible supply chain, the company focus on sustainability and creating a long term shareholder’s value. The strategic choices of the company are focused on culture, speed, cities and open sources. (Adidas strategies, 2017)
Cash flow and working cash flow management practices
Cash and cash equivalents:
Nike: The cash and cash equivalent of the company over last three years is $3808, $3138, and $3852 million over the last three years i.e. 2017, 2016 and 2015. The cash flow activities of the company included three major activities cash flow from operations, cash flow from investing activities and cash flow from financing activities. The cash flow provided by the operating activities increased in 2017 as...
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