10:11 & &Case 1: Schofield HondaQL. Using the purchaseprocess (ie., pre-purchase, purchase, andpost-purchase), analyzethe customer informationprovided by the ownerand employees...

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Q1 The information provided by the owners and employees of Schofield Honda in the form of purchase process is as follows:
Pre-purchase: In this stage the shoppers or consumer or customers determine their need. this helps them to identify that they have a need of a product i.e vehicle. The customers of Schofield Honda showed their interest in vehicles which are fuel efficient and also friendly to nature. This shows that buyers are quite clear about their purchase as they know that they want a vehicle which will not adversely impact the nature much (Qazzafi, 2019).
Purchase: During this stage they tend to look for the brands available in the market and which suits their needs and which not. This might include looking for same retailer or brand as mentioned in the case study. The customers who are moving ahead with Schofield’s products are knowledgeable enough and have expressed interest towards hybrid alternatives. They are analysing the options in their hand and shortlisting brands they are planning to consider when it comes to initiate their purchase for the desired product. When they have finalised a model or vehicle for their use they will move towards from where the purchase...