Please use this book for any guidance
Social Media Marketing - Tuten
https://www.ebooks.com/account/books/
username: [email protected] password Happy04
Part 1. Knowledge Synthesis
1.1. Chapter 10.
A. Explain the following concepts in your own words: social media research, social listening, social monitoring, sentiment, content analysis, sampling, sampling error, social intelligence, and netnography.
(1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question.
(1.5 Points)
Response:
1.2. Chapter 11.
A. Explain the following concepts in your own words: key performance indicators (KPIs), reach, frequency, site stickiness, clickthroughs, sales conversions, the four elements of the DATA approach (i.e., Define, Assess, Track, and Adjust).
(1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question.
(1.5 Points)
Response:
Part 2. Practices
2.1. Content analysis project: Please download the content analysis template by using this linkhttps://www.dropbox.com/scl/fi/me1ekr1keq6difs76cztl/Assignment-5-Section-2-social-media-content-analysis-template.xlsx?dl=0&rlkey=c19wdz0cyt7tg41ketkeo8bsq
to download the template excel document, follow the instructions to analyze the data, and respond to the following questions below.
*Notes. Keep in mind that you can only make edits to the FB Template and IG Template tabs. Also, please do not reproduce or distribute the template in any form without the written permission of the copyright owner, Stukent, Inc.
A. Please visit Herschel Supply Co.’s Facebook (FB) page to gather data that cover the last 30 days of posts and input the data into the FB template. In the space below, please provide a screenshot of the completed FB template. (2 Points)
Response:
B. Please visit Herschel Supply Co.’s Instagram (IG) page to gather data that cover the last 30 days of posts and input the data into the IG template. In the space below, please provide a screenshot of the completed IG template. (2 Points)
Response:
C. Review the results of your FB analysis by checking the FB Dashboard. In the space below, please provide a screenshot of the FB dashboard. (0.5 Point)
Response:
D. Review the results of your IG analysis by checking the IG Dashboard. In the space below, please provide a screenshot of the IG dashboard. (0.5 Point)
Response:
E. Based on the results of the FB Dashboard and IG Dashboard, please write a two-paragraph brand analysis (about 100-200 words in each paragraph) accordingly (4 Points).
Response: