Please use this book for any guidance Social Media Marketing - Tuten https://www.ebooks.com/account/books/ username: XXXXXXXXXX password Happy04 Part 1. Knowledge Synthesis 1.1. Chapter 10. A....

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Please use this book for any guidance

Social Media Marketing - Tuten

https://www.ebooks.com/account/books/

username: [email protected]m password Happy04


Part 1. Knowledge Synthesis

1.1. Chapter 10.

A. Explain the following concepts in your own words: social media research, social listening, social monitoring, sentiment, content analysis, sampling, sampling error, social intelligence, and netnography. (1.5 Points)

Response:

B. Provide a real-world example for three concepts from the previous question. (1.5 Points)

Response:

1.2. Chapter 11.

A. Explain the following concepts in your own words: key performance indicators (KPIs), reach, frequency, site stickiness, clickthroughs, sales conversions, the four elements of the DATA approach (i.e., Define, Assess, Track, and Adjust). (1.5 Points)

Response:

B. Provide a real-world example for three concepts from the previous question. (1.5 Points)

Response:

Part 2. Practices

2.1. Content analysis project: Please download the content analysis template by using this linkhttps://www.dropbox.com/scl/fi/me1ekr1keq6difs76cztl/Assignment-5-Section-2-social-media-content-analysis-template.xlsx?dl=0&rlkey=c19wdz0cyt7tg41ketkeo8bsq


to download the template excel document, follow the instructions to analyze the data, and respond to the following questions below.

*Notes. Keep in mind that you can only make edits to the FB Template and IG Template tabs. Also, please do not reproduce or distribute the template in any form without the written permission of the copyright owner, Stukent, Inc.

A. Please visit Herschel Supply Co.’s Facebook (FB) page to gather data that cover the last 30 days of posts and input the data into the FB template. In the space below, please provide a screenshot of the completed FB template. (2 Points)

Response:

B. Please visit Herschel Supply Co.’s Instagram (IG) page to gather data that cover the last 30 days of posts and input the data into the IG template. In the space below, please provide a screenshot of the completed IG template. (2 Points)

Response:

C. Review the results of your FB analysis by checking the FB Dashboard. In the space below, please provide a screenshot of the FB dashboard. (0.5 Point)

Response:

D. Review the results of your IG analysis by checking the IG Dashboard. In the space below, please provide a screenshot of the IG dashboard. (0.5 Point)

Response:

E. Based on the results of the FB Dashboard and IG Dashboard, please write a two-paragraph brand analysis (about 100-200 words in each paragraph) accordingly (4 Points).

Response:

Answered 3 days AfterJun 18, 2022

Answer To: Please use this book for any guidance Social Media Marketing - Tuten...

Shubham answered on Jun 21 2022
19 Votes
Running Head: MARKETING MANAGEMENT                        1
MARKETING MANAGEMENT                                9
MARKETING MANAGEMENT
Table of
Contents
Part 1    3
Part 2 Practices    4
References    5
Australian Human Rights commission, (2021) Cultural diversity in the workplace    6
Part 1
1.1
A Social media research: When social media data is quantitalively analyzed to understand topics and patterns it is called social media research.
Social listening: It helps to know what is being talked about compnay,
and or product on the internet. The conversations are responsible for the collection of unstrcutured data.
Social monitoring: It is the method involved with recognizing, following, and answering individual
and specifies via virtual entertainment, web journals, sites, audit destinations, and gatherings to realize what individuals are talking about your image, items, and contenders on the web.
Sentiment: It is considered to be a feeling or thought dependent on a situation.
Content analysis: The relation of certain words, themes or online presence is studied for...
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