Purpose of the Assignments: to evaluate an electronic advertisement so you become a more critical...

Question

Purpose of the Assignments: to evaluate an electronic advertisement so you become a more critical instructions are on page 9
consumer. Your instructor will provide a URL for the advertisement on Canvas. The advertisement

will be evaluated by comparing the claims made in the ad to scientific evidence and research findings.

Assignment Format

Page 1: Title Page

Pages 2 to 4 (or 5): Consumer Product Analysis

This section contains your analysis of both the ad itself and the product advertised; it should be

3-4 pages. You should comment on the positive aspects (praise) and the negative aspects

(criticism) of the ad, however the main purpose of this paper is evaluating the product and

whether there is research to support its’ claims. Your analysis should be in paragraph form,

and critical comments should be well developed. When discussing scientific articles to analyze

the product, please do not use direct quotes or copied material from the scientific articles.

Instead, paraphrase the information in your own words and cite appropriately in APA format.

In the text of your paper, the author & year of the scientific source should be indicated.

When more than two authors are cited, “et al.,” may be used as per APA format (however,

remember to include all names on Reference Page.). See example below:

According to Maughan et al. (2021), creatine supplementation has been shown to significantly increase

total body mass in subjects over a 4-week period.

When discussing the advertisement or product description, you may make limited use of short

quotations (e in APA format and cited

properly with page numbers, and author/year.

When critically evaluating the product, consider the following questions, if appropriate, but do not

limit your critique to only these questions:

• Is the use of this product supported by scientific evidence? If so, are there any conflicting results

among various studies? Do the subjects’ age, health condition, fitness level, etc. match those for

whom the ad is directed? Were there limitations and/or flaws in these studies? Describe the studies,

as appropriate, to defend your statements and give evidence for or against the claims made in the

ad.

• What, if any, contribution would the consumption or use of the product make to the nutrient intake,

physique, or fitness level of the intended consumer?

• Could some less expensive product be used to obtain the same results?

• What hazards/adverse effects might be associated with the use of this product? Are there any

conditions (e.g., medical, age-related) that would contraindicate the use of the product?

nufskin163-assignment-packet081821-nqj5q0ef.pdf

Somprikta · Accepted Answer

Dynamic Motion		2
DYNAMIC MOTION
Table of Contents
Introduction	3
Consumer Product Analysis	3
Conclusion	6
References	7
Introduction 
	The organisation namely, Stealth has to lead to the development of several training types of machinery for the purpose of training the core of the body. The fitness organisation aims at building a community of healthy people, who are concerned about health and fitness. It has been developed with the primary objective of making the citizens of the United States, as well as across the globe, fit in terms of physical fitness and agility. This paper will critique the ad provided on the product and analyse the efficacy of the product that has been advertised. 
Consumer Product Analysis 
Critique of the Advertisement
	In the digital advertisement of Dynamic Motion by Stealth, an American woman has been used as a model to describe the ways in which this particular fitness training machinery can prove to be beneficial for the body. In addition to that, there are certain snippets in the lower section of the advertisement in order to highlight the advantages of this particular product. The intended customers of this particular product can be considered to be the younger generation, mostly the young adults and the middle-aged people. There is significant use of colour as well as graphics in order to make the product attractive to the customers. There is significant use of the colour yellow as well as certain usage of the colour red in order to highlight them even more for the purpose of capturing the attention of the customers who visit the particular website. The use of colour has been done in a very intelligent manner, so as to direct the customers throughout the advertisement in an effective manner so that they are capable of understanding the fundamentals of the product.
	The use of graphics in different forms has also helped in making digital advertisements attractive to customers. That is to say, in the figure of the American female, the advertisers have used pointers using yellow coloured bullets in order to attract the view of the customers. Through the help of the use of the pointers, the benefits have been summarized in an effective manner, which has taken up little space. According to Teletov et al., (2019), the use of the video, where the users of the machine have spoken of its benefits and the motivating factors for buying the particular product is very effective. Through the help of the video, they have made the advertisement more inclusive and respected divergence by adding snippets of the experience of a black woman.

Purpose of the Assignments: to evaluate an electronic advertisement so you become a more critical instructions are on page 9 consumer. Your instructor will provide a URL for the advertisement on...

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