Q.4: Write a paragraph; answering the questions given below: (350-500 Words) The transmission of information and understanding between people at the same level of organization hierarchy is called the...

Extracted text: Q.4: Write a paragraph; answering the questions given below: (350-500 Words) The transmission of information and understanding between people at the same level of organization hierarchy is called the horizontal communication. This type of communication is also known as lateral or sideward or crosswise communication. • Is horizontal communication generally of an informal nature and ensures transmission of information in uniform manner i.e., everyone concerned has the same information? • How helpful is the horizontal communication in enabling the managers working at the same level to exchange information and co-ordinate their activities during Covid-19 pandemic? Justifying your arguments with examples, wherever necessary