Review the relevant literature as related to your chosen marketing topic. You will demonstrate your knowledge through an organised, systematic discussion of extant marketing literature, including...

Review the relevant literature as related to your chosen marketing topic. You will demonstrate your knowledge through an organised, systematic discussion of extant marketing literature, including in-text references. It is likely that you would have somewhere between 15 relevant references to extant literature in-text from quality marketing journals to support this goal (or perhaps more, if relevant). Your literature review should be organised in some way, perhaps thematically, or chronologically. Choose a structure that makes sense for your paper. It is likely that you will use sub-headings to guide the reader. Ultimately, you should aim to synthesise across the literature rather than describing each article separately or individually.