attachedSTUDENT ASSESSMENT BOOKLET BSBTEC601 REVIE W ORGA NIS ATI ONAL DI GI TA L S T RAT EGY...

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attachedSTUDENT ASSESSMENT  BOOKLET  BSBTEC601  REVIE W ORGA NIS ATI ONAL  DI GI TA L   S T RAT EGY Student Name:  _________________________________________________________________________   Student ID:  ____________________________________________________________________________ © 2022 Eduworks Resources   Eduworks Resources is a division of RTO Advice Group Pty Ltd.   INTELLECTUAL PROPERTY RIGHTS NOTICE  These resources are sold under licence to Registered Training Organisations (RTOs) and other education providers for use within their  organisations for training and educating students. Only licensed RTOs, their staff and students are permitted to use these resources, any  parts of them, or any derivative works made from them for the purpose of completing or delivering a course with the RTO. Unauthorised use  of these resources is illegal under Australian Copyright law and any individuals or organisations found to be using these resources without a  valid licence will be prosecuted to the full extent permitted by law.   To find out the status of your licence, please contact us at info@eduworks.com.au   Cover images sourced from Pexels at pexels.com and used under the Pexels License.  The copyright of any adaptations and/or modifications to this document and any associated documents remains with Eduworks Resources.  For changed or edited documents, the following attribution must be made on this page underneath the Eduworks Logo: ‘This is a modified  document based on resources owned by Eduworks Resources.’  The copyright notice on the bottom of each page cannot be removed.   IT IS ILLEGAL TO REMOVE THIS PAGE. This is a modified document based on resources owned by Eduworks Resources mailto:info@eduworks.com.au   BSBTEC601 -  Review organisational digital strategy        Student Assessment Booklet | Version 1.1  Pass Global Pty Ltd t/a ALTEC College |Provider Code: 22034 | CRICOS Code: 02926D  Approved by: CEO | Next Review: January 2023   P a g e  3 | 35  Table of Contents   Assessment Overview ........................................................................................................................................ 4  Assessment Task Summary .......................................................................................................................... 4  Assessment Documents ..................................................................................................................................... 4  Required Additional Documents .................................................................................................................... 4  Assessment Task Cover Sheet ..................................................................................................................... 4  The Assessment Process and Your Rights ........................................................................................................ 5  Submitting your Assessment Tasks .............................................................................................................. 5  Assessment Attempts and Resubmissions ................................................................................................... 5  Assessment Outcomes .................................................................................................................................. 5  Plagiarism, Cheating and Collusion .............................................................................................................. 5  Assessment Appeals ..................................................................................................................................... 6  Reasonable Adjustment ................................................................................................................................ 6  Information about Assessment ........................................................................................................................... 6

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BSBTEC601 REVIEW ORGANISATIONAL DIGITAL STRATEGY
Table of Contents
Assessment Task 2: Preparing a Project Plan	3
PART A: DEVELOP A PROJECT PLAN	3
PART B: WRITE AN EMAIL TO GAVIN STEAD	5
Assessment Task 3: Digital Strategy Review	6
PART A: REVIEW CURRENT DIGITAL STRATEGY	6
PART B: CHECK-IN ON PROJECT PROGRESS	7
PART C: OFFICIAL DIGITAL STRATEGY REVIEW REPORT	7
Assessment Task 4: Feedback and Documentation	9
PART A: UPDATING REPORT BASED ON NEW CRITERIA	9
PART B: ANALYSIS OF THE PROJECT AND CLOSING	10
References	11
Assessment Task 2: Preparing a Project Plan 
PART A: DEVELOP A PROJECT PLAN
Preparation: 
	Vision: To create a strategy which will be easily accessible, simply searchable by the consumers and global outreach.
Business plan: The plan will be to advertise the company products using advertising media, partner networks and using digital properties. 
	Facebook Guidelines:
	CBSA ON FACEBOOK WITH INNOVATIVE PRODUCTS 
#CBSAFacebook.com
	Instagram Guidelines:
CBSA ON INSTAGRAM
#CBSAInstagram.com
	
	Twitter:
CBSA ON TWITTER
#CBSATwitter.com
Other social media channels which could be used by CBSA: Since the social media have become a traditional mode of communication, hence it will be advertisement through paid searches, display ads, affiliate marketing and digital signage along with websites, blogs, mobile applications, publisher editorials, word of mouth and influencer outreach so that the message is reached to the consumers. These are the modern social media platforms which are used to target the actual customers.
Digital initiatives of CBSA: Planning for maximizing the business benefits of data assets and technology focused initiatives. It requires a cross functional team with executive leadership, marketing and information technology and deliver a digital customer (McLaughlin, 2022). 
Benefits of focusing the digital strategy on social media: To build a strong presence in the social media, to save a lot of time, ensure that the goals are covered, target the audiences in an effective manner, embrace creativity and stay ahead in the competition (Lozano, 2018).
Ways CBSA can improve its digital strategy: Updating the users, use of analytics, refresh the marketing goals, take the advantages of the trends, make necessary changes in the content, staying flexible. 
Budget Plan: The budget for the CBSA project will amount to $50000 can be broken down as follows:
	Items
	Costs
	Advertising media
	$10000
	Partner Network
	$25000
	Digital Properties
	$15000
	Total Cost
	$50000
Project Execution: The actual review will be done by Gavin Stead who is the CEO of the company and the meeting will be held within 7 days from the approval of the project review strategy. 
Feedback and Closing: The communication will be done internally at CBSA through email, intranet and through letter. The results will be reviewed by both the management, employees and the stakeholders of the company so that there is proper communication of the plan. Further, there will be feedback which will be received from them and any discrepancies will be taken appropriate actions. 
PART B: WRITE AN EMAIL TO GAVIN STEAD
Dear Gavin,								Date: 2nd May, 2022
	This is to inform you that I have prepared a business review plan which is focused on new forms of social media strategies for implementation and development of CBSA. Request you to please review the plan and suggest if there is any necessity to make improvements.
	Waiting to receive valuable suggestions from your end.

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