Subject - Visitor Behaviour and Management Topic - Role of destination agencies in increasing the visitor economy of a region, city or country (Incredible India) Required – Prepare a PechaKucha...

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Subject
- Visitor Behaviour and Management



Topic
- Role of destination agencies in increasing the visitor economy of a region, city or country


(Incredible India)



Required –


Prepare a PechaKucha presentation (20 slides x 20 seconds each) 2.


Write a 1500 word report evaluating the infrastructure, principles and practices, risk management, stakeholders, promotion and support the agency provides for the destination.


The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 1500 words in length.


Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course.


The main criteria for success: 1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory


2. Substantiation - The report should be underpinned by course material and additional readings around the topic.


3.Clarity and structure – The report should be well structured and clearly presented





HOS804 Group Written & Oral Report - Assessment 2 Grading Rubric Introduction 10 9 7-8 5-6 0-4 Give a very clear context, scope and background to issue/ problem, and purpose of this study, Provides scope and objectives. Explains what is going to be covered in the report as well as what will not be covered. Provides a structure, scope and objectives to help the reader – the scope may not be fully described – what will or will not be covered. Provides a structure, but the scope and objectives may not be clearly explained. The scope and objectives pf the report is missing or incomplete and/or not clearly explained. Executive summary 10 9 7-8 5-6 0-4 Provides thorough, informative overview of the report Clear and competent overview of the report Reasonable overview of the report is provided. Provides a fair overview of the report. Limited overview which may be disorganised, omits many points or does not related to the report which follows. Findings and Discussion Present, interpret, discuss, and analyse findings. 17-20 15-16 13-14 10-12 0-9 Provides comprehensive Findings. The findings are discussed effectively and robustly with the aid of a comprehensive range of academic concepts and theories relevant to the topic Provides detailed Findings combined with a robust discussion or analysis of the same. Makes use of many concepts and theories relevant to the topic Provides solid Findings coupled with a fairly strong discussion or analysis of the same. Makes use of concepts and theories relevant to the topic Provides sufficient Findings coupled with a fair analysis or discussion of the same. Makes use of a few academic concepts and theories relevant to the topic Provides limited or no findings and the analysis is also either missing or weak. Little, if any use of concepts and theories relevant to the topic Conclusions 17-20 15-16 13-14 10-12 0-9 Provides a comprehensive list of conclusions that are based on the findings. Conclusion identifies key issues / problems in the case study l showing sound, evidence base d understanding of these issues. Conclusion identifies key issues / problems in the case study hotel showing good, evidence based understanding of these issues. Conclusion identifies a number of key issues / problems in the case study hotel showing evidence based understanding of these issues. Conclusion may be missing or incomplete and / or may not be founded on data gathered. Recommendations 17-20 15-16 13-14 10-12 0-9 Provides a comprehensive list of recommendations that are all linked to the conclusions Provides a strong list of recommendations that are linked to the conclusions Provides a fairly strong list of recommendations that are linked to the conclusions Provides a fair list of recommendations that are linked to the conclusions Recommendations are not clear and not clearly linked to the conclusions Report structure: 10 9 7-8 5-6 0-4 Makes expert use of tables, headings, sub-headings and other organisational methods such as tables, charts, diagrams) to facilitate understanding on the part of the reader. Makes good use of table of contents, headings, sub-headings and other organisational methods (such as tables, charts, diagrams) to facilitate understanding on the part of the reader. The expected report structure is followed. Makes use of table of contents, headings, sub-headings and other organisational methods (such as tables, charts, diagrams) to facilitate understanding on the part of the reader. The expected report structure is mostly followed. Makes reasonable use of table of contents, headings, sub-headings and other organisational methods (such as tables, charts, diagrams). The expected report structure is mostly followed. Makes minimal use of table of contents, headings, sub- headings and other organisational methods (such as tables, charts, diagrams). Guidelines regarding report structure not followed. Technical writing skills and evidence of research 10 9 7-8 5-6 0-4 A professional writing style is expertly used, with very good control of grammar Formatting is very excellent. Expertly makes use of more than 15 modern and relevant sources of information A professional writing style is used, with good control of grammar spelling, punctuation. Formatting is appropriate to a business report: Makes use of 13 to 14 modern and relevant sources of information A professional writing style is used, with reasonable control of grammar spelling, punctuation. Formatting is mostly appropriate to a business report: Makes use of 10-13 sources of information. A few of them may not be very relevant or modern A reasonably professional writing style has been used with some evidence of proofreading Formatting is mostly appropriate: Makes use of 8-9 sources of information. Some of the references may not be very relevant Numerous grammar spelling, punctuation and formatting issues: Few references used and/or references used are not relevant. STUDENT SCORE /100 Reviewer’s comments Report: ICMS Cover Page Table of Contents Executive Summary Introduction Findings Conclusions Recommendations Reference List Appendices ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☒ ☐

Answered Same DayMay 01, 2021HOS804ICMS (International College of Management Sydney)

Answer To: Subject - Visitor Behaviour and Management Topic - Role of destination agencies in increasing the...

Soumi answered on May 02 2021
142 Votes
Running Head: HOSPITALITY MANAGEMENT    1
HOSPITALITY MANAGEMENT        2
HOSPITALITY MANAGEMENT
SUBJECT - VISITOR BEHAVIOUR AND MANAGEMENT
ROLE OF DESTINATION AGENCY (INCREDIBLE INDIA) IN INCREASING THE VISITOR ECONOMY OF RAJASTHAN IN INDIA
Table of Contents
Executive Summary    3
Introduction    4
Findings    4
Promotion    4
Infrastructure    5
Principles and practices    6
Risk management    
6
Stakeholders    7
Support    7
Conclusion    7
Recommendations    8
References    9
Executive Summary
The following essay deal with the role played by destination agencies in improving the visitor economy of the region, place or country. The agency selected for this essay is Incredible India and its role in Rajasthan economy is being studied. The essay provides the introduction caring definition of visitor economy and information about incredible India. Under the findings, this essay tries to relate the role played by agency in various factors to increase the economy of Rajasthan. It gives example of promotion done by agency about Rajasthan tourism. It gives the way agency support the infrastructure of the state. It also provides the practice and principle of the agency and the way it benefits the state. It gives the detail of support organisation played in life of local people. It also provides information about management of risk done by agency. The essay concludes that incredible India plays important role in supporting the state. It also recommends that agency must improve the content of its website.
Introduction
    Visitor economy is a term mainly used in United Kingdom to understand the economic benefit of tourism and visitor traffic. As informed by Hristov (2015), visitor economy can be defined as economic benefit gained in business through tourism and visitor expenditure. Tourism affects all the businesses, which are affected directly or indirectly with the visitors’ traffic. The agency selected for this essay is ‘incredible India’. It offers various packages all over the India to the visitors from the world. It has special packages such as adventure tour, tribal tour, and cultural tour to attract visitors. It offers short break or weekend getaways, which are gaining popularity in the eve of visitors (Incredible India Tourism, 2019).
Findings
Promotion
    Rajasthan tour is one of the famous tour packages offered by incredible India. This agency is responsible for promotion of Rajasthan tourism through its package deals and marketing strategy. Incredible India is in business since 1998 and given award for best travel agency. Organisation offers custom packages to visitor in India, all over the world. These packages include budget Rajasthan tour, Rajasthan colourful vacation and Rajasthan cultural tour (Incredible India Tourism, 2019).
All these tour packages take visitors to famous cities and spots. This allows increasing the tourism in all the famous cities of the Rajasthan. As suggested by Gupta (2019), tourism is biggest industry of the Rajasthan, which support the economy of the state. Foreign visitors, when visit the state, bring foreign currency to the country and the state. Tourism in Rajasthan allows the local businesses to thrive, as during rush hours like holidays business attain the peak. Incredible India brings business to the state and help in increasing the visitor economy.
    Incredible India uses various types of marketing strategies to promote their organisation. This helps in promotion of tourism of the state as organisation promotes its Rajasthan packages to various platform such as social media platform like Facebook and Twitter. It also promotes its packages as advertisement on radio, televisions and all the print media. This helps in promotion of Rajasthan, which allows people to get attracted towards the state and it helps them visiting the...
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