Assessment Task 2 (BSBCMM401) Assessment Task 2BSBCMM401 Make a presentation Presentation delivery Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment...

1 answer below »
task 1 and 2 no reference required


Assessment Task 2 (BSBCMM401) Assessment Task 2BSBCMM401 Make a presentation Presentation delivery Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective You are required to deliver and evaluate a presentation that informs and engages your target audience. You must implement techniques to review the effectiveness of your presentation and identify possibilities for improvement. You will need to demonstrate an understanding of the principles of effective communication. Assessment description This assessment task requires you to implement your plan for a 15 minute presentation on a topic of your choice and deliver it to an audience of your colleagues/classmates. You are required to collect feedback on your presentation and evaluate it using an appropriate evaluation method. Finally, you will need to write a three paragraph reflection and propose improvements for future presentations. Procedure Part A: Prepare and deliver presentation 1. Using the written presentation plan developed in Assessment Task 1, on a topic relevant to your occupation or personal interests, prepare to deliver the presentation. 2. Confirm the date and time for your presentation, as negotiated with your assessor in Assessment Task 1. 3. Confirm, or modify, the written plan developed for your presentation in Assessment Task 1. 4. Using digital technology, collect any presentation aids you may have created as part of Assessment Task 1 that you will need for delivery of your presentation. 5. Complete the materials checklist template provided at the end of this assessment task (see Appendix 1). 6. Prepare the venue to make sure it is safe (e.g. no trip hazards). 7. Deliver your 15 minute presentation. 8. Collect feedback using the evaluation method/s you have chosen. Part B: Reflection 1. Write a reflection that includes: a. what was effective b. what was ineffective c. strategies for improvement d. discussion of feedback from audience and persons involved. 2. You should also describe and discuss: a. the principles of effective communication b. the range of supporting presentation aids and materials. Specifications You must: · deliver a 15 minute presentation to an audience · submit a copy of any revisions to your presentation plan, from Assessment Task 1, including the materials checklist · submit a copy of any handouts or other material used (e.g. printouts of PowerPoint slides), if changed from Assessment Task 1 · submit a copy of any surveys or questionnaires used to collect feedback · submit a copy of the briefing document, and revisions, for others involved in the presentation · submit a brief written reflection on the feedback collected, due no later than one week after the presentation delivery. Your assessor will be looking for: · a presentation plan that shows structure, sequence and timing and identifies the intended outcomes, to convey ideas and information in an engaging way · choice of presentation strategies, format and delivery methods matching the characteristics of the target audience, location, and resources required · persuasive communication techniques to secure and maintain audience interest · clearly communicated roles and responsibilities; any guest speakers must have a clear idea of what you expect of them · delivery of the presentation that matches your presentation plan · the use of both verbal and non-verbal techniques to sustain audience engagement (as well as communicating in a culturally appropriate manner) · opportunities for the audience to seek clarification on central ideas and concepts, e.g. in Q&A · summaries of key concepts and ideas at strategic points · discussion of reactions to the presentation from participants or from guest speakers involved in the presentation · a brief written reflection which concisely summarises the gathered feedback and identifies possible improvements for future presentations · demonstration of effective presentation methods · presentation that abides by organisational and legislative requirements (e.g. for privacy and safety issues) · demonstration of knowledge of the principles of effective communication · identified opportunities for improvement of the planning and delivery of the presentation. Adjustment for distance-based learners: The presentation can be adjusted for distance learning. The presentation for this task can be varied to take place on a video conferencing tool available to the learner. Option 1: Assessor as observer The assessor can ‘observe’ the learner conducting the presentation via a video conferencing tool. Procedure: · Meet with the assessor via a video conferencing tool at the scheduled time and conduct the presentation. · The learner is to present their informal presentation with the assessor observing. · Additional evidence (e.g. evaluation sheet, photos, videos etc.) may be required and can be electronic but must conform to the format guidelines provided to the candidate. · A follow-up interview may be required (at the discretion of the assessor). · Evidence can be submitted electronically or posted in the mail. Option 2: Video the presentation The presentation may involve skills that are too active or complex for video conferencing. This might involve skills or demonstrations of complex tasks. In these cases, the learner may be able to video the presentation and send it to the assessor. Appendix 1: Materials checklist Name: Date of presentation: Checked Working order VENUE Seating arrangement and room layout Projection system Projection screen VCR and TV Placement of light switches Location of room temperature controls Sound amplification system Internet connections Location of power points Tables for equipment Decorative elements/flowers COMPUTER EQUIPMENT Laptop Power cords Connecting cables, including ethernet cable Back-up of presentation on portable drive Laser pointer Data projector AV EQUIPMENT DVD player Remote for DVD player Microphone and cords Speaker Interactive whiteboard PRESENTATION NOTES Speaker notes and plan Slide list Reference material Audience materials/handouts Master hard copy of all materials Evaluation forms Presentation file saved to laptop PRESENTATION AIDS Pens, markers, whiteboard markers Flip charts Model Props Diagrams, charts and posters Presentation software on laptop Recording-DVD-sound-music PERSONNEL Attendee list/name tags Special requirements – disabled toilets, lift, diet Venue/organisation contact list in case of emergency BSBCMM401 Make a presentation1st edition version: 1 © 2015 Innovation and Business Industry Skills Council Ltd Page 6 of 6
Answered 6 days AfterJan 20, 2021

Answer To: Assessment Task 2 (BSBCMM401) Assessment Task 2BSBCMM401 Make a presentation Presentation delivery...

Parul answered on Jan 27 2021
133 Votes
BSBCMM401 Make a presentation
    
BSBCMM401 Make a presentation
This report covers both Task 1 and Task 2
Appendix1
Template for Presentation and its Planning
    Title of presentation:
    The Title of My presentation is Integrated Marketing Communications also known as IMC
    Audience profile:
    Profile of my Audience – Essentially, I will be presenting in front o
f marketing enthusiast who are passionate about marketing in real life and understanding new concepts that can help them become better marketer. Furthermore, the demographics of my audience lies from 23 years to 30 years covering people who have just completed their bachelor degree to others who are interning with some corporates and trying to leverage the concepts to be more creative as well as influential in their role. Therefore, audience is very interactive and would be looking forward to in-depth content instead of superficial information.
    Desired outcome and purpose of the presentation:
    Purpose of the presentation is to impart the knowledge about Integrated Marketing Communications as well as various tools and frameworks that can be applied. The presentation also explains how is the domain of marketing has transformed and how can a marketer still be relevant in this overcrowded market. Presentation highlights how one can leverage different techniques and tools to reiterate the core message in various different ways such that it can provide opportunity to get more attention of target audience and drive actions.
The desired outcome from the presentation is that the audience is able to comprehend the present dynamics of the marketing domain and what are different tools that once can leverage to differentiate themselves in the marketplace. Furthermore, audience will be able integrate various essential components of marketing that can help communicate the underlying message in various different ways that can make it all the more impactful. Every person sitting in the audience will know different tools of IMC like advertisement, sponsorship, public relations and social media.
    Presentation strategies to suit audience needs and purpose:
    In order to make presentation interesting and engaging, I will implement following Presentation strategies
· Leverage videos that can provide audio and visual effect to the audience. This can help audience to easily comprehend the applicability of the marketing concepts in the real life. It also drive curiosity and interest to know more about the subject discussed in the presentation.
· Describing application of the concepts rather than just theory. For instance, incorporating case studies of organisations like P&G, Gillete, McDonalds who have successfully implemented IMC in their marketing strategy and accelerated their revenues
· Making the presentation interactive by asking questions from the audience and encouraging them to participate in the session. This can help make the session more energetic and audience to grasp the concepts better
    Legislative, regulatory and organisational requirements:
    Legislative, Regulatory and Organisational requirements are extremely essential to consider in order to deliver a powerful and insightful presentation. Some the requirements that I will consider are mentioned as below
1. Legislative – Comply with all the laws of the land and polices without any breach in the conduct. Ensure that data presented in the presentation isn’t plagiarised or can be contented/ framed or making any false claims
2. Regulatory – One of the critical regulatory requirements is to present in such a way that time allocated is utilised properly without any extension. Time and other...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here