Task 4 Opportunity for Improvement
TeamInn owners gave you information from their CRM (Customer Relationship Management) about main preferences of customers when dining out at their premises.
Your task is to analyse the information given and from thereidentify five (5) opportunities to improve the business.
From information on the case study and the CRM research result found here:
CRM research findings BSBSTR601
Download CRM research findings BSBSTR601
Please identify opportunities for improvement and complete this template for submission.
BSBSTR601 Task 4 Opportunity for improvements template
Task 4 Opportunity for Improvement TeamInn owners gave you information from their CRM (Customer Relationship Management) about main preferences of customers when dining out at their premises. Your task is to analyse the information given and from there identify five (5) opportunities to improve the business. From information on the case study and the CRM research result found here: CRM research findings BSBSTR601Download CRM research findings BSBSTR601 Please identify opportunities for improvement and complete this template for submission. BSBSTR601 Task 4 Opportunity for improvements template BSBSTR601 – Assessment TASK 4 Template Customer preferences Opportunity for Improvement Food trust Example · Display star rating system review so customers can trust the food served is safe, · Create systems to provide consistency of products, choose suppliers looking for food quality (taste, texture, smell), · Have a good cleaning system and cleaning equipment to always provide cleanliness. BSBSTR601 Task 4 TemplateCapital College Case Study 'La Alegria' La Alegria was recently purchased by TeamInn which is owned by four restaurateurs who are very experienced in the industry. They own and run other restaurants in the area - a tourist area. The owners’ experience, skills and knowledge were used to identify opportunities to differentiate their business in this very competitive industry. One of the new owners is a Michelin star rated chef, so the plan is to go upmarket and use all these knowledge and experience as a competitive advantage. Though previously an established Spanish Restaurant and Takeaway, La Alegria will soon be fully refurbished with a new function and events room and it will also be fully licensed with a cocktail bar, imported wines and beers as well as fine cuisine. The owners agreed on a new contemporary Spanish food menu. While refurbishments are being done, consultation meetings were conducted with staff members in order to get their feedback. Most of the existing La Alegria staff members are excited about the changes but Angela and Markus, valuable and long-term employees are having some difficulties assimilating and accepting the proposed changes to the process and wanted things to stay the same. Transition plans and techniques to overcome organisational changes barriers need to be in place. There is a Mexican restaurant around the corner, and they do functions. This restaurant is a direct competitor to La Alegria and a risk assessment is worthwhile due to the high costs of building the events and functions room. La Alegria owners contacted Hawkeye Marketing to get help with some challenges they have faced due to the innovative changes and all the processes involved in implementing them. To achieve La Alegria goals successfully and to have a smooth transition between the old business model and the new one they have chosen you to make it happen. Please see their organisational chart below: There is a lot of work to be done in this business restructure. Your tasks relate directly to this case study. Microsoft Word - CRM research findings BSBSTR601.docx TeamINN CRM (Customer Relationship Management) Information Preferences of Customers when Dining Out It was found that consumers are increasingly looking for dining options that are both convenient and save them time. Besides caring about convenience, consumers also desire additional dining choices such as: • kid-friendly restaurants, • quality products and • restaurants that cater to dietary needs. • they also have an increased appetite for specialty regional foods that they find difficult to make on their own. There are five insights from the information collected that are driven by consumers’ busy lifestyles. 1. Family-centric dining culture. 2. Food trust. 3. Dietary needs. 4. Convenience. 5. Global, regional foods.