Task
Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted. If your country geo-blocks Interact2 website or your circumstance prevents you from accessing the Internet (eg. due to a disability or if you are in a correctional centre), please contact your lecturer immediately. If it is an office/organisation firewall preventing access, you must find an alternative Internet access point to complete this task.
Warning: Entering or editing data in this journal entry after 2359 hours on 29 September will result in deduction of marks.
Write a business report based on the following:
A group of 5 holiday resorts have decided to merge their operations to in order to deliver better value to the customers as well as to increase their profits. The new Group named Monet now incorporates a wide range of living quarters (backpacker, bed & breakfast homes to luxurious suites) all around Australia. It provides alternatives to popular holiday booking web sites such as booking.com, travel.com.au etc. and enables customers to book directly. They expect the Bookings to be managed via a single web site only (with a complementary mobile app included) with prices varying dynamically based on the demand, seasonal factors etc.
Senior management has finalised on the following decisions:
1. A customer loyalty scheme called MonetLoyalty will reward customers with airport transfers, free tours and free meals.
2. Interactive tools will be developed in order to allow to customers to choose, which particular tours they would like to undertake.
3. (intentionally left blank)
4. (intentionally left blank)
[Points 3 and 4 will be given to you by your lecturer 7 days before date due. This is to allow everyone to work in this timeframe and to prevent unauthorised assistance with your work.]
Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, etc. Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up (eg. technological services on site, personalised automated tour guide, etc.). All these should be substantiated with references.
(hints and tips to write this assignment is available under Assignment tab of Interact2)
Rationale
This task meets Learning Outcomes 5 & 6:
Students will :
be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation.
Questions 3&4for Assignment 3have been released the questions are:
Question 3: An integrated ERP Solution is to be developed in order to enable management of the operation through a single IT system.
Question 4: A new ‘’Web 4.0 –level’’ ultra-intelligent electronic portal is to be created enable customers to self-manage their accounts with the company and to customize their shopping/booking experience.
If you want more clarity about Web 4.0 - check- out the link below:
http://bigthink.com/big-think-tv/web-40-the-ultra-intelligent-electronic-agent-is-coming
cheers, Michael