The challenge in identifying an attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors?...

The challenge in identifying an attractive target market (Ice Cream) is to find a market that’s large enough for the proposed business but is yet small enough to avoid attracting larger competitors?
Assessing the attractiveness of a target market is tougher than assessing the attractiveness of an entire industry.
Often, considerable ingenuity must be employed to find information to assess the attractiveness of a specific target market.