The chosen business is using Robotics in teaching and I'll be attaching the previous weeks assignments in order to get better understanding for this week.
For this assignment you are tasked with creating and initiating a buzz marketing campaign for your chosen product/service at your Southern States University campus.
· First, think about who you would like to recruit as your brand ambassadors. Your first task, therefore, is to design a flyer to post around campus announcing that you want to hire brand ambassadors.
· Before you can design the flyer, you must decide on the relationship the ambassador will have with your business and the type of reward or payment he/she will receive.
· After you design the flyer, your second task is to design a buzz marketing program that you believe the new brand ambassador should use on your campus.
· Please support all your decisions with the rational behind it.
Be as specific as possible! Your paper should include the flyer for recruiting the brand ambassador. Additionally, be very specific about the buzz marketing campaign the new brand ambassador will use.
Please include an introduction and a conclusion.
Running Head: Application Of Robotics in Teaching: Development of Ad 1 Application Of Robotics in Teaching: Development of Ad 5 Application of Robotics in Teaching: Development of Ad Table of Contents Message Strategy3 The Advertisement3 Message Strategy4 Execution After Advertisement Development4 References5 Message Strategy The message is sent with an exposure that shows how the use of sight and sound devices like advanced mechanics has been an ever-increasing number of famous in the course of the most recent couple of years, assisting youths with enduring and play with cutting edge gear. Comprehension, language learning, social collaborating, and space explicit themes like PCs, arithmetic, and the sciences are utilized in robots (Konijin et al, 2020). The Advertisement It is time we accept the new change in technology. It might be tough for you to choose between the conventional and unconventional, but it is easy, how? At the point when this inquiry is replied to, my decision might be legitimized. The automated plan is analyzed with specific accentuation on shape, activation, and development, limit with regards to collaboration and sensor. So, once you start experiencing the new dawn of technology you will decide what to choose for yourself. Message Strategy Studies have shown that notwithstanding their instructive characteristics as instructors, robots may likewise show little kids compassion and social ability by advancing close connections between the child and the humanoid (which, in some cases, are not without drawbacks). This is fundamental all alone; however, it likewise adds to instruction. As usual, in case you are decidedly drawn in, students learn best from these use of new technology (Konijin et al, 2020). Execution After Advertisement Development The robot is particularly appealing in training since it might work on the association between content clients like understudies, content-makers like teachers, and materials. The method of a robot might be difficult for specialists and teachers to conclude how to use it in investigating, testing, and carrying out instructive ideas, as the structure and capacity may affect client Interaction and decide the execution achievement (Alhashmi, Mubin & Baroud, 2021). References Alhashmi, M., Mubin, O., &Baroud, R. (2021). Examining the use of robots as teacher assistants in UAE classrooms: teacher and student perspectives. Journal of Information Technology Education: Research, 245-261. Konijn, E. A., Smakman, M., & van den Berghe, R. (2020). Use of robots in education. The International Encyclopedia of Media Psychology, 1-8. Running Head: Advertisements of Application of Robotics in teaching 1 Advertisements of Application of Robotics in teaching5 Advertisements of Application of Robotics in Teaching Table of Contents Magazine Ad:3 Billboard Ad:4 References5 Magazine Ad: The provided ad is quite funny yet innovative. Robotic in teaching is a new concept, which can overcome various challenges by providing the audience a classroom ambiance over video conferencing. This can be possible to attain through artificial intelligence implementation. The skills of the students can be developed through designs and techniques by innovatively engaging the students. The conventional teaching method now requires a boost and change. With robotics, a new dimension of teaching can be explored. The competitive environment now requires the incorporation of the new unconventional method of teaching through robotics. The application of artificial intelligence has become very popular through drones that are good for telemedicine, even for treatment and automated cars. However, robotics in teaching is great fun for the students who will be more engrossed in their studies. In this ad for the magazine, the teacher’s role is being played by the robots where the study materials are attached to the robot. This can be a great way to teach students with special needs, who are unable to attend classes on a daily basis. Like students with autism who find it difficult to be present in the class (Zoder-Martell, Floress, Schiuchetti, Markelz & Sayyeh, 2021). Billboard Ad: The provided ad is quirky. The future of the country is becoming digitalized. Starting from the commerce to the treatment, everything is doing digital. That is why; the teaching will also be assisted with newer technology. Interactive sessions with the robot will be an entertaining mode of teaching where the students will be engrossed in the study in a fulfilled manner (Fernandez-Llamas, Conde, Rodriguez-Lera, Rodriguez-Sedano & Garcia, 2018). Home services are also made possible through this only, which can bring real school experience to the students at their homes. It can enhance their communication skill, and students with developmental ailments can find it appropriate. Attention disorders can also be taken care of by applying this robotic teaching method. Problem-based learning will be boosted through this. This ad is mentioning a clear idea regarding the contribution of robotics in education in the near future. References Fernandez-Llamas, C., Conde, M. A., Rodriguez-Lera, F. J., Rodriguez-Sedano, F. J., & Garcia, F. (2018). May I teach you? Students' behavior when lectured by robotic vs. human teachers. Computers in Human Behavior, 80, 460-469 Zoder-Martell, K. A., Floress, M. T., Schiuchetti, M. B., Markelz, A. M., & Sayyeh, L. (2021). Teachers’ Willingness to Use a Telepresence Robot for Consultation with Students with Autism Spectrum Disorder. Contemporary School Psychology, 1-15 Running Head: Social Media Marketing for Robotics in Teaching 1 Social Media Marketing for Robotics in Teaching 7 Social Media Marketing for Robotics in Teaching Table of Contents Overview3 Objectives of Social Media Marketing Campaign3 Targeted Audience and Market3 Social Media Networking Sites4 Social Media Strategies4 Banner Ad5 Conclusion and Recommendation5 References6 Overview Social media marketing is the utilization of the social media platforms in order to connect the audiences for building a brand name and increasing sales. This contemplates publication of useful contents in the social media profiles and effectively nurturing the business by an effective participation of the followers and advertising through social media. Robotics in teaching is a robust technological phenomenon in recent times and requires an effective digital marketing program for a successful marketing campaign. Objectives of Social Media Marketing Campaign The essential objectives for social media marketing campaign of Robotics in teaching can be illustrated in this section. Increasing brand awareness is one of the major objectives of the business. As most of the young people are in the extensive use of social media it will be a great platform for enhancing the brand awareness. Social media campaigning will enhance the drive traffic to the website of the company. It is evident that social media marketing campaign will generate new leads and will grow revenue by increasing sign ups in the education platform (Chen & Lin, 2019). Effective social media marketing will also help in boosting brand engagement and built a community around the business. The business mainly focuses on the digital technology and hence it is obvious that the digital marketing of the business we will be an effective and attract the audiences to a great extent. Targeted Audience and Market Figuring out the target audience and the market is an important contact in the business. Understanding the target audience of Robotics for teaching will also enhance the business and the marketing capability of the organization. It mostly focuses on the students who require special care and are unable to attend daily classes (Duffet, 2017). It comprises the students suffering from autism. These pupils find it difficult to co-operate in the physical classrooms with other students. Target audience also comprises those students who are unable to attend daily classes physically. In some cases, students who want for special learning is also a part of the target group. Social Media Networking Sites The social media sites that will be effectively utilized for the marketing campaign of Robotics in teaching are Facebook, Instagram, Twitter and Linked In. Facebook, Instagram and Twitter have been the popular social media sites which are used by a major portion of the global population. Marketing in these social media platforms will communicate the effective purpose of the business to the targeted audience group. Social Media Strategies An effective digital marketing strategy not only depends upon likes followers and shares but the credibility of the brand must be proven effectively to the market audience. Therefore, an effective marketing strategy must be initiated for an effective digital marketing. Strategies may include introduction of using chat bots in order to communicate and solve problems of the consumers without potential human interactions (Shareef et al., 2019). Social media is an effective way to communicate and hence this strategy can be effectively carried out for a successful digital marketing. Another important strategy is by creating a personalized experience of the customers (Jacobson, Gruzd & Hernández-García, 2020). Creating personalized experience of Robotics in teaching for the targeted audience will redirect them to the company again and again. Content marketing strategy is an important constituent of digital marketing. Effective and quality content is a prominent requirement for the content marketing. Social media is an effective way to create a community for the audience. Establishing a social media budget is also a comprehensive social media strategy to reach a chosen market audience. Banner Ad The banner ad focuses on upholding the revolution of education by involving Robotics in academic. Humans can make mistakes but machines cannot. This suggests the viability and the efficiency of the teaching robots. Conclusion and Recommendation Robotics in teaching is an important breakthrough of technological advancement in the field of academics. Present researches and studies indicate the viability of social media marketing and digital marketing. This is an effective technology-based marketing strategy that can be effective in breaking geographical and financial barriers. Social media marketing is highly preferable because it is not only cost effective but also essential method of capturing the targeted audience in the market. References Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32. Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers. Jacobson,