The K.L. Construction Firm is a new player in the construction industry. In one of the meetings with the General Managers, the President announced the company goal of maintaining at least 25% return...

Identify the intermediate plan given in the scenario.

Extracted text: The K.L. Construction Firm is a new player in the construction industry. In one of the meetings with the General Managers, the President announced the company goal of maintaining at least 25% return on investment for the next 10 years while maintaining their services accessible to the people. Right after this meeting, the Marketing Manager, Finance Manager, Purchasing Manager, HR Manager, and Project Manager convened. Their meeting resulted in a plan to focus on small subdivisions and micro, small, and medium enterprises. A problem, however, is presented to the company. As a starting construction firm, K.L. construction fırm is yet to establish market and industry presence and connection.