The McQuarrie hotel had been a landmark mid-size hotel (280 rooms) in Sydney for over 20 years. Following the successful sale of the hotel the new owners have decided to engage a consultant to revitalise the hotel to meet current and future customer needs. The Hotel has maintained success in the past however confronted with a dynamic environment the hotel requires continual analysis and improvement.
You and your organisation have been successful in gaining the consultancy for the McQuarrie hotel. Your task now is to examine a number of areas to help the new owners make a successful and profitable hotel. Your response should be reflective.
Task 1: The new owner is excited about new and modern systems that are available within the industry and has requested you to highlight new systems that will enhance the customer’s experience, provide organisational efficiency from a staff and systems perspective and improve profitability (500 words).
Task 2: will be to evaluate a number of new customer sectors (e.g. families, corporate clients, leisure guests, international tourists etc.) and identify what provisions within the accommodation facilities and services would need to be provided to each sector (500 words).
Note:
Theory Application - Analysis clearly identifies, defines and applies relevant theories and concepts.
Analysis - Critically analyses and interprets business specific information to an excellent level of understanding.
Research - Your research is extensive and focused, complemented by a quality selection and range of scholarly sources.
Report Format – Should be correct grammar and spelling throughout the analysis. Your report must be professionally presented and have been submitted in an entirely appropriate format In-text referencing.