The Royal Seas Company runs a three-night cruise to the Caribbean from Port Canaveral. The company wants to run TV ads promoting its cruises to high-income men, high-income women, and retirees. The...

The Royal Seas Company runs a three-night cruise to the Caribbean from Port

Canaveral. The company wants to run TV ads promoting its cruises to high-income

men, high-income women, and retirees. The company has decided to consider air-

ing ads during prime-time, afternoon soap operas, and during the evening news.

The number of exposures (in millions) expected to be generated by each type of ad

in each of the company’s target audiences is summarized in the following table:

Prime Time Soap Operas Evening News

High-income men 6 3 6

High-income women 3 4 4

Retirees 4 7 3

Sep 08, 2022

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