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BUS205 Agile Project Management Assessment Brief Assessment 1: Identifying Criteria for Project Success - Individual Assignment - Submission Deadline: Week 3, before 5 pm - Weighting: 15% - Unit Learning Outcomes (ULO): 1 & 2 Task Overview: In this individual assignment, you will explore and analyze real-life examples of projects to identify the criteria that contribute to project success or, conversely, lead to project failure. You will examine both successful and unsuccessful projects to gain insights into the factors that influence project outcomes. Business Case Study: Project Title: Launching an E-commerce Platform Background: Imagine you are working for a retail company planning to launch an e-commerce platform. This project involves building an online store from scratch, integrating payment gateways, managing inventory, and ensuring a seamless shopping experience for customers. Task Details: 1.Project Selection: Choose a real-life example of a project (either successful, not so successful, or failed) in the context of launching an e-commerce platform. You may select a well-known e-commerce company or any other relevant project. 2. Project Analysis: Conduct a comprehensive analysis of the selected project. Explore the following aspects: - Project Objectives: What were the primary objectives of the project? - Stakeholders: Who were the key stakeholders involved, and what were their roles? - Project Scope: What was the scope of the project, including its deliverables and timelines? - Project Management Approach: Did the project follow traditional project management or agile methodologies? - Success/Failure Factors: Identify and analyze the critical factors that contributed to the project's success or failure. 3. Criteria for Success: Based on your analysis, define the key criteria for project success in the context of launching an e-commerce platform. Consider factors such as stakeholder engagement, project scope management, project management approach, and others. 4. Report: Prepare a well-structured report that includes the following: - Introduction to the selected project. - Detailed analysis of the project, highlighting its objectives, stakeholders, scope, and project management approach. - Identification and discussion of the success/failure factors. - Clear definition and explanation of the criteria for project success. - Conclusion summarizing the key takeaways from your analysis. - Word Count – The submission should be between minimum 2,000 to 3,000 words maximum. It must be properly formatted in Times New Roman, 12-point font, and double-spaced. Submission Requirements: - Submit your assignment electronically through the designated platform by the specified deadline. - Ensure proper citation and referencing of any external sources used in APA style. Assessment Criteria: Your assessment will be evaluated based on the following criteria: - Quality and depth of analysis. - Clarity and relevance of identified success/failure factors. - Effectiveness in defining criteria for project success. - Structure, organization, and presentation of the report. - Adherence to submission deadlines. Note: Your chosen project can be from any industry or sector, as long as it is relevant to the launch of an e-commerce platform.
Answered 2 days AfterMar 28, 2024

Answer To: there is the detail about the assignment , please have a look and do accordingly

Dilpreet answered on Mar 31 2024
9 Votes
LAUNCHING AN E-COMMERCE PLATFORM
Table of Contents
Introduction
In recent years, the digital landscape has witnessed a significant transformation with the proliferation of e-commerce platforms, revolutionizing the way businesses operate and consumers shop. The advent of e-commerce has not only reshaped traditional retail but has also opened up vast opportunities for businesses to reach global audiences and streamline their operations. Amidst this dynamic environment, the endeavour to launch an e-commerce platform represents a strategic decision for companies seeking
to expand their market presence and capitalize on the growing trend of online shopping.
For this analysis, we delve into the real-life example of "Project E-merge," an ambitious venture undertaken by a mid-sized retail conglomerate, aiming to establish a formidable online presence through the launch of its e-commerce platform. Project E-merge embodies the complexities and challenges inherent in bringing a retail business into the digital realm, encompassing strategic planning, technological integration, stakeholder alignment, and customer-centric design.
As the retail landscape evolves, consumer behaviors are shifting towards digital channels, emphasizing the importance for businesses to adapt and innovate. The decision to embark on Project E-merge stemmed from the recognition of these shifting trends and the imperative for the company to remain competitive in a rapidly evolving market. By leveraging the potential of e-commerce, the company sought to not only broaden its customer reach but also enhance the overall shopping experience, driving engagement and loyalty.
Project E-merge
Project E-merge was envisioned as a holistic initiative encompassing various facets of e-commerce development, including website design, backend infrastructure, inventory management, payment gateways, and customer support systems. The project's objectives were multifaceted, aiming not only to facilitate online transactions but also to differentiate the brand, foster customer trust, and establish a seamless omnichannel experience.
Project Analysis
Project Objectives
The primary objectives of Project E-merge, the endeavour to launch an e-commerce platform by the mid-sized retail conglomerate, were multifaceted and strategically aligned with the company's overarching goals and market dynamics. Firstly, the project aimed to establish a robust online presence, recognizing the growing significance of e-commerce in the retail landscape. By extending its market reach to a wider audience through digital channels, including geographically dispersed consumers and digital-savvy demographics, the company sought to capitalize on the opportunities presented by the digital transformation. Moreover, central to the objectives of Project E-merge was the strategic imperative to drive revenue growth through online sales channels (Yin & He, 2022).
The platform was envisioned as a means to diversify revenue streams, tap into new market segments, and enhance the company's competitive position in the retail industry. Additionally, enhancing the overall customer experience across all touchpoints of the e-commerce journey was a pivotal objective. By prioritizing the design and functionality of the platform to ensure a seamless and intuitive shopping experience, the company aimed to engender trust, loyalty, and positive brand perception among customers. Furthermore, beyond its external-facing objectives, Project E-merge aimed to optimize internal operational efficiency and agility (Ubaydullooglu, 2022). Digitizing key aspects of the retail value chain, such as inventory management and order processing, would streamline operations, reduce overhead costs, and improve resource allocation. Finally, enabling seamless omnichannel integration was essential. By offering a cohesive shopping experience across multiple channels, including physical stores, online platforms, and social media, the platform aimed to personalize interactions, foster engagement, and drive customer loyalty. These objectives underscored the strategic significance of launching an e-commerce platform as a catalyst for business growth, innovation, and competitive differentiation in the digital age.
Stakeholders
The success of Project E-merge hinged significantly upon the collaboration and contributions of various key stakeholders, each playing distinct roles in shaping the project's trajectory and outcomes. At the forefront of the stakeholder landscape stood the senior management team, including the CEO and top executives, who provided strategic direction, organizational support, and resource allocation for the project. Their leadership and vision set the overarching goals and priorities, guiding the strategic alignment of Project E-merge with the company's long-term objectives (Tupia-Astoray & Andrade-Arenas, 2021).
Working in tandem with senior management were the IT professionals and technical experts, who spearheaded the development and implementation of the e-commerce platform. This team was responsible for translating the project's strategic objectives into actionable technical requirements, overseeing website development, backend infrastructure setup, and integration of essential features such as payment gateways, inventory management systems, and customer support interfaces. Their expertise in software development, database management, and cybersecurity was critical in ensuring the platform's functionality, scalability, and security.
Complementing the IT team were the marketing and sales professionals, tasked with driving customer acquisition, engagement, and retention through strategic digital marketing initiatives. Leveraging their expertise in market...
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